April 15, 2021
BusinessThe Economic Realities of Providing Therapy Services in a Low-Margin Landscape
The healthcare system in which we operate is, at best, dysfunctional—and at worst, broken. It is incongruous...
By Richard Leaver
April 6, 2021
BillingFAQ: 5 Fast and Cheap Ways to Fix Your Clinic’s Marketing
Introduction Yesterday, marketing experts Heidi Jannenga, PT, DPT, ATC, WebPT Co-Founder and Chief Clinical Officer; Scott Hebert,...
By Brooke Andrus
April 6, 2021
BusinessHow to Upgrade Your Physical Therapy Business from the ’90s Model
The 1990s were a wild ride for many businesses. This decade had a lot to offer in...
By Brian Gallagher
April 2, 2021
Billing3 Ways to Keep Your PT Clinic’s Billing HIPAA Compliant
In this day and age, security is a top concern for anyone working in health care—including those...
By Leo Langlois
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March 30, 2021
BusinessChronic COVID: The New Long-Haul Patient Market
COVID-19 drastically altered the fabric of our society—perhaps permanently. Clinic owners saw the biggest immediate impact in...
By Melissa Hughes
March 19, 2021
Business5 Signs Your Clinic Culture is Toxic for Employees
As a business owner, you almost certainly know the importance of creating and maintaining a positive company...
By Erica McDermott
March 15, 2021
BusinessHow to Motivate Your Staff PTs in 2021
Right now, it seems like everyone is suffering from some level of lingering pandemic-related burnout, which is...
By Erica McDermott
March 8, 2021
MarketingOutcomes Aren’t Enough: Why Perceived Value is the Key to Solving the PT Brand Problem
Over the last decade, healthcare delivery has transformed from a primarily transactional and unidirectional model to a...
By Richard Leaver
March 3, 2021
MarketingHow to Conduct a Competitive Analysis for Your Physical Therapy Clinic
All great competitors prepare for the game ahead of time by scouting out the competition and learning...
By Josh Golden
February 26, 2021
BusinessHow to Negotiate a PT Job Offer
Congratulations! You got the call, and you just found out that you landed the job! You’re floating...
By Meredith Castin
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