January 14, 2020
Marketing13 Best Marketing Ideas for PTs and OTs
Here at WebPT, we’ve got a fair bit of marketing experience under our proverbial belts. You might...
By Erica McDermott
June 21, 2019
Marketing5 Legal Pitfalls in PT Marketing (and How to Avoid Them)
Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and...
By Melissa Hughes
June 14, 2019
MarketingPatient Marketing vs. Referral Marketing: Which One Matters More to PT Practices?
PT practices with limited marketing resources are eager to know where they should focus their efforts—and their...
By Erica McDermott
June 5, 2019
MarketingFounder Letter: How to Win Patients for Life
Over the past few months, we’ve examined marketing from every angle—from referral marketing to marketing a cash-based...
By Dr. Heidi Jannenga
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June 3, 2019
MarketingHow to Effectively Manage Your PT Clinic’s Online Reputation
You’ve heard the adage, “perception is reality,” right? Well, the way your patients—and potential patients—perceive your practice...
By Erica McDermott
May 28, 2019
Marketing3 Word-of-Mouth Marketing Strategies for PTs, OTs, and SLPs
If you’ve been reading the WebPT Blog for a while now, you’ve probably heard us mention word-of-mouth...
By Erica McDermott
May 20, 2019
Marketing5 Simple Marketing Tips for SLPs
Marketing your speech-language pathology (SLP) practice with a goal of increasing new patient volume can be complicated,...
By Erica McDermott
May 15, 2019
Marketing5 Stats Your Referring Physicians Want to Hear
By this point, you know that having data to present to referring physicians is important—crucial even—when it...
By Erica McDermott
May 14, 2019
MarketingThe Pros and Cons of Outsourcing Your PT Clinic’s Marketing
Marketing is unlike any other essential business task. It’s one part research, one part networking, two parts...
By Melissa Hughes
May 8, 2019
Marketing3 Marketing Rules for Pediatric Therapists
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary...
By Melissa Hughes
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