Marketing

Bring more new patients through your doors and better leverage them to expand your reach across your market.

Get found online.

Almost every person searches for local businesses online. Are patients finding your practice when they search for rehab therapy clinics in your area? If they are, do they like what they see? WebPT Local scours hundreds of online directories to identify and automatically correct inconsistencies, inaccuracies, and missing information—three things that can hamper where and how often you rank in search results. Local also provides user behavior, keyword, and competitor data, which you can then use to enhance your directory listings and website to further improve your search rank.

“WebPT Local has been instrumental to our patient marketing efforts. This powerful tool has helped us rank higher and show in search results
more often.”

headshot of michelle babcock

Michelle Babcock, PT, MSPT, OCS

Chief Experience Officer, Spooner Physical Therapy

Convert prospects into patients.

Once a patient finds your practice online, you can bet he or she will start scrolling through your ratings and reviews—and the more positive ones you have, the more likely that patient is to choose you as a provider. But, getting current patients to leave online reviews of your practice—especially good ones—isn’t always easy. With WebPT Reach, you can easily identify your most pleased patients—and then automatically request reviews from them. And you’ll know when those reviews happen, because we alert you anytime someone leaves a review for your practice and allow you to respond directly from our software. Plus, our landing page feature helps you quickly capture prospective patient information once those patients express interest in seeking your services. Then, our lead management tool enables you to strategically nurture them until they convert into appointments booked.

Marketing Convert Prospects Illustration

Nurture referring providers.

Marketing directly to patients is only one side of the patient generation coin, and WebPT has tools to help you work the referring provider side, too. Use our referral report to analyze how your sources are performing, leverage the power of marketing automation to stay top of mind, and supply your network with landing pages to streamline the patient referral process.

Marketing Nurture Providers Illustration

Position your practice as a clinical leader.

Building trust with patients—before they begin treatment and throughout their course of care—is essential to generating buy-in, fostering adherence, and ensuring optimal results. Patient outcomes data empowers you to do just that. WebPT Outcomes features an array of standardized, risk-adjusted, widely accepted outcome measurement tools that you can use to generate objective, meaningful data. And whether you’re marketing yourself to prospective patients, potential referral sources, or payers, that kind of data speaks volumes about your value and expertise.

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