• guideJul 24, 2019

    The Future PT’s Guide to Becoming a Physical Therapist

    Becoming a physical therapist requires a passion for—and quite a bit of schooling in—subjects like anatomy, biology, kinesiology, biomechanics, neuroscience, and exercise physiology (as well as a love of working with people). Though the cost of PT education continues to rise, the rewards of helping people improve function, mobility, and overall well-being are vast. If you’ve got questions about this career path, then we’ve got answers. Read on to learn everything you need to know about becoming …

  • guideJul 17, 2019

    Physical Therapists’ Guide to Marketing Your Practice

    Below you'll find everything you need to know about marketing, from increasing word-of-mouth referrals and social media engagement to designing an effective website and email marketing strategy. But before we get to all that, first things first: What's a marketing plan? And how do I create one? As with every new endeavor, it's wise to have a plan. Before you put pen to paper, though, let's talk about what you need to know: Audience Hopefully, you already …

  • How to (Ethically) Boost Billing Productivity in PT Private Practice Image

    articleJul 16, 2019 | 5 min. read

    How to (Ethically) Boost Billing Productivity in PT Private Practice

    You’ve got a business to keep afloat, staff to pay , and patients to serve—so, of course you want to make the most out of every unit charged. But boosting billing productivity doesn't necessarily mean squeezing every possible charge out of each date of service—especially when those charges aren’t warranted. With that in mind, here are seven workflow and strategy best practices to ensure you’re billing at your best (adapted from this resource as well as our …

  • Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • Founder Letter: How to Win Patients for Life Image

    articleJun 5, 2019 | 12 min. read

    Founder Letter: How to Win Patients for Life

    Over the past few months, we’ve examined marketing from every angle—from referral marketing to marketing a cash-based practice . But before we move away from this theme, I want to bring it all back to the heart of why marketing matters: it enables us to deliver our message—and promote the value we, as rehab therapists, provide—to the patients who need us most. All too often, practices churn out patients like products on an assembly line—treating them quickly, …

  • 5 Simple Marketing Tips for SLPs Image

    articleMay 20, 2019 | 6 min. read

    5 Simple Marketing Tips for SLPs

    Marketing your speech-language pathology (SLP) practice with a goal of increasing new patient volume can be complicated, but it doesn’t have to be—especially if you have a solid plan in place. To help you formulate a marketing strategy that is not only effective for your speciality, but also easy to implement, we’ve curated these five super simple tips that you can act on now (hello, new patients—and new revenue): 1. Identify your ideal patients. According to the …

  • 5 Stats Your Referring Physicians Want to Hear Image

    articleMay 15, 2019 | 5 min. read

    5 Stats Your Referring Physicians Want to Hear

    By this point, you know that having data to present to referring physicians is important—crucial even—when it comes to effectively marketing your practice and increasing new patient volume. After all, referring providers want to send their patients to the rehab therapists who produce the best outcomes and the highest satisfaction ratings. And while anecdotes are great, they may not be enough to convince a potential referrer that you’ve got what it takes. But the question remains: what …

  • The Pros and Cons of Outsourcing Your PT Clinic's Marketing Image

    articleMay 14, 2019 | 7 min. read

    The Pros and Cons of Outsourcing Your PT Clinic's Marketing

    Marketing is unlike any other essential business task. It’s one part research, one part networking , two parts trial and error (and data-mining), and three parts creativity. Needless to say, marketing isn’t everyone’s cup of tea—and that’s totally okay! But, that doesn’t mean you can abandon your marketing efforts entirely, because that’ll leave you with a big elephant in the waiting room (i.e., you’ll probably struggle to find new patients ). That said, you don’t necessarily have …

  • What’s in a WebPT Membership? Image

    articleMar 29, 2019 | 9 min. read

    What’s in a WebPT Membership?

    A WebPT Membership is pretty darn fantastic—just ask this PT clinic or this PT and OT pediatric practice . Because even with a basic membership, you score a whole host of truly web-based, therapy-specific tools and resources that are anything but basic. In fact, they’ll help you be better in business. Here’s just a handful: Secure, efficient, and defensible digital documentation Expert training and life-long, (free!) email support, chat support, and US-based telephone support Built-in outcome measurement …

  • 3 Emerging Trends in OT Telehealth and Technology Image

    articleMar 15, 2019 | 10 min. read

    3 Emerging Trends in OT Telehealth and Technology

    If you’ve been to Ascend —or any business-related rehab therapy event—you’ve certainly heard this common complaint: “There are so many patients who would benefit from OT, PT, and SLP—but they aren't making it into our clinics.” To make matters worse, we therapy professionals aren't very good at retaining the patients who do come to see us. And, of the few patients who complete an entire course of therapy, many don’t comply with their home exercise programs (HEPs) …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • 4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions) Image

    articleMar 11, 2019 | 23 min. read

    4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)

    In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …

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