• FAQ: The State of Rehab Therapy in 2019 Image

    articleJul 19, 2019 | 14 min. read

    FAQ: The State of Rehab Therapy in 2019

    Earlier this week, WebPT’s fearless leaders, Dr. Heidi Jannenga, PT, DPT, ATC, and Nancy Ham, CEO, revealed the results of our annual State of Rehab Therapy survey and discussed the national trends that affect rehab therapy professionals on a daily basis. The presenters didn’t have enough time to address all of the thought-provoking questions we received from our audience, so we compiled an FAQ for y’all to read at your leisure. Can’t find the answer to your …

  • guideJul 17, 2019

    Physical Therapists’ Guide to Marketing Your Practice

    Below you'll find everything you need to know about marketing, from increasing word-of-mouth referrals and social media engagement to designing an effective website and email marketing strategy. But before we get to all that, first things first: What's a marketing plan? And how do I create one? As with every new endeavor, it's wise to have a plan. Before you put pen to paper, though, let's talk about what you need to know: Audience Hopefully, you already …

  • Billing in the Big Leagues: How to Scale Your RCM Processes as Your Practice Grows Image

    articleJul 17, 2019 | 8 min. read

    Billing in the Big Leagues: How to Scale Your RCM Processes as Your Practice Grows

    It’s the bottom of the ninth; the bases are loaded, and you’re up to bat. This one’s for the win. If you knock it out of the park, you may just get called up to the majors. And no matter how good you are, that’s a big leap. The same is true in rehab therapy private practice. Small practices already have a lot of balls in the air: marketing , keeping employees happy , and providing patients …

  • 5 Essential Billing Benchmarks for Your PT Practice Image

    articleJul 1, 2019 | 7 min. read

    5 Essential Billing Benchmarks for Your PT Practice

    You set goals—and track outcomes data —for your patients, right? And you tweak plans of care as you go to ensure patients are moving in the right direction, optimizing your approach to bring them closer to the results they want. Otherwise, you’d be treating blind, hoping that your patients were progressing, but not really knowing for sure. The same holds true for your practice’s billing health. If you're not benchmarking , setting goals, and monitoring your practice’s …

  • The State of Rehab Therapy in 2019 Image

    downloadJun 17, 2019

    The State of Rehab Therapy in 2019

    Each year, we survey thousands of rehab therapy professionals on the metrics, strategies, and complicating factors that influence success in the current healthcare market. In 2019, we received more than 6,000 responses from individuals in a variety of settings, specialties, and geographic regions—and we’ve compiled all that data into the single most comprehensive annual report on the state of the rehab therapy industry.  This report features insights on everything from demographics and financial metrics to regulatory challenges …

  • Catch and Release: 10 Signs You’re Marketing to the Wrong Patients Image

    articleJun 11, 2019 | 11 min. read

    Catch and Release: 10 Signs You’re Marketing to the Wrong Patients

    A school of codfish glides through the water, trying to outswim the dreaded catfish nipping at their tails. This vignette of meandering marine life has spawned a term that’s swum its way into the cultural zeitgeist within the last decade: catfishing. If you’re not familiar with the concept, here’s the gist: catfishing is when people or entities create online personas that aren’t representative of who they really are and thus, reel in interest from connections who aren’t …

  • 7 Reasons Not to Open a PT Clinic Image

    articleMay 17, 2019 | 9 min. read

    7 Reasons Not to Open a PT Clinic

    When it comes to climbing the ladder of success, Louie Anderson once told Eddie Murphy, "I started out mopping the floor just like you guys. But now...now I'm washing lettuce. Soon I'll be on fries; then the grill. And pretty soon, I'll make assistant manager, and that's when the big bucks start rolling in." (Well, to clarify: Louie Anderson’s character said this to Eddie Murphy’s character in the 1988 classic Coming to America .) I love this …

  • What’s in a WebPT Membership? Image

    articleMar 29, 2019 | 9 min. read

    What’s in a WebPT Membership?

    A WebPT Membership is pretty darn fantastic—just ask this PT clinic or this PT and OT pediatric practice . Because even with a basic membership, you score a whole host of truly web-based, therapy-specific tools and resources that are anything but basic. In fact, they’ll help you be better in business. Here’s just a handful: Secure, efficient, and defensible digital documentation Expert training and life-long, (free!) email support, chat support, and US-based telephone support Built-in outcome measurement …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • guideFeb 12, 2019

    Physical Therapists’ Guide to Starting an Outpatient Clinic

    Starting a physical therapy private practice isn’t the right career path for everyone. In fact, it’s not even the right career choice for most. There’s more risk, more stress, more responsibility, and less free time than if you simply worked for someone else. Not only will you have to focus on providing great patient care, but you’ll also have to hone your business skills—and they don’t teach you much about the latter in PT school. But, as …

  • FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization Image

    articleFeb 8, 2019 | 18 min. read

    FAQ: The Data-Driven Practice: 10 Stats to Track in Your Therapy Organization

    Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …

  • Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions Image

    articleFeb 5, 2019 | 9 min. read

    Founder Letter: Guts and Data: Why You Need Both to Make Better Business Decisions

    Imagine you were completely convinced that one of your patients needed treatment for sciatica. You didn’t perform many clinical tests, and you didn’t monitor outcomes, because your gut told you that sciatica treatment was the answer. Yet over time, you found that your treatment wasn’t helping your patient; as a matter of fact, it was making symptoms worse. Had you thoroughly tested the patient at the onset of treatment, you might never have treated him or her …

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