April 17, 2019, 9:00 AM PDT / 12:00 PM EDT
A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients.
But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, at some point, you’ve turned to your favorite search engine to help you solve a problem. Well, your patients are doing the same. They’re scouring the web to find solutions to their pain and mobility issues—and you can help Google guide them right to your practice. All it takes is a little digital marketing savvy.
Ready to up your marketing game, attract new patients, and even retain existing ones—all without leaving your desk? Join Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Scott Hebert, PT, DPT, WebPT Director of Product Management for its Reach product, for our webinar at 9:00 AM PDT (10:00 AM MDT/11:00 AM CDT/12:00 PM EDT) on Wednesday, April 17, 2019.
During the webinar, our hosts will:
- Discuss ways to get more positive online patient reviews;
- Explain how to optimize your website and content to boost your Google ranking; and
- Provide strategies for digital ads, marketing automation, and so much more!
Want to sharpen your digital marketing skills even further? Check out our FAQ to see answers to the most common questions that were asked during the presentation.
Heidi Jannenga, PT, DPT, ATC Co-Founder and Chief Clinical Officer
Scott Hebert, PT, DPT Director of Product Management – PRM
Charlotte Bohnett Director of Demand Generation
Download the slides
articleFeb 26, 2019 | 4 min. read
It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …
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articleMar 28, 2018 | 12 min. read
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downloadApr 24, 2018
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articleFeb 19, 2019 | 5 min. read
I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …
articleJun 14, 2017 | 5 min. read
There’s a pesky rumor flying around the healthcare industry: the more successful your treatment plans, the less business you receive from your existing patients. When you get down to it, the prime directive for most rehab therapists is to improve the health of the patient until he or she no longer requires therapy. And from the patient’s perspective, the quicker his or her health improves, the happier he or she will be with your service—and that often …
articleOct 18, 2017 | 21 min. read
On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …
articleFeb 8, 2019 | 18 min. read
Earlier this week, WebPT President and Co-Founder Dr. Heidi Jannenga, PT, DT, ATC, teamed up with WebPT Vice President of Innovation and Product Management, Russell Olsen, to discuss the ten trackable metrics that can help you turbo-boost your practice past the competition. They tackled as many audience questions as they could during the post-webinar Q&A, but there just wasn’t enough time to get to all of them. So, we’ve compiled—and answered—the most frequently asked ones and posted …
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