April 17, 2019, 9:00 AM PDT / 12:00 PM EDT
A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients.
But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, at some point, you’ve turned to your favorite search engine to help you solve a problem. Well, your patients are doing the same. They’re scouring the web to find solutions to their pain and mobility issues—and you can help Google guide them right to your practice. All it takes is a little digital marketing savvy.
Ready to up your marketing game, attract new patients, and even retain existing ones—all without leaving your desk? Join Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Scott Hebert, PT, DPT, WebPT Director of Product Management for its Reach product, for our webinar at 9:00 AM PDT (10:00 AM MDT/11:00 AM CDT/12:00 PM EDT) on Wednesday, April 17, 2019.
During the webinar, our hosts will:
- Discuss ways to get more positive online patient reviews;
- Explain how to optimize your website and content to boost your Google ranking; and
- Provide strategies for digital ads, marketing automation, and so much more!
Want to sharpen your digital marketing skills even further? Check out our FAQ to see answers to the most common questions that were asked during the presentation.
Heidi Jannenga, PT, DPT, ATC President and Co-Founder
Scott Hebert, PT, DPT Director of Product Management – PRM
Charlotte Bohnett Director of Demand Generation
Download the slides
articleMar 28, 2018 | 12 min. read
Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …
articleFeb 19, 2019 | 5 min. read
I’ll let you in on a little secret: digital ads shouldn’t be the end all, be all of marketing your outpatient practice. Don’t get me wrong—digital ads are important. But when it comes to driving new patients through your front door, online reviews are your best friend. That’s because online reviews are essentially the modern equivalent to word-of-mouth, which many would argue is the most effective type of marketing. And as we mention in this post on …
downloadApr 24, 2018
Patient health is the top priority for most rehab therapists—specifically, getting patients back to a level of health that allows them to do what they love. But, when patients say “sayonara” before they reach their therapy goals, they lose the opportunity to live their fullest lives. To make matters worse, the average rehab therapy practice will lose $150,000 annually due to patient dropout alone. Talk about a one-two punch to the gut. Here at WebPT, we believe …
articleFeb 26, 2019 | 4 min. read
It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …
articleJul 3, 2017 | 9 min. read
In this day and age, it’s nearly impossible to run a successful business without using some form of digital marketing. And yet, as of 2017 nearly a third of small business owners admit to not having a company website. If you’re shocked by that statistic, it’s for good reason. With more and more people turning to the web to find providers and medical advice, rehab therapy practices can’t afford not to hop on the digital marketing bandwagon. …
articleAug 2, 2017 | 6 min. read
Founder Letter: Out of Pocket, Out of Luck: Why Patients Can't Always Pay Cash—And Why PTs Should Care
In a perfect world, health care wouldn’t need reform; patients would have access to quality, affordable care and providers would be paid well for their services without having to jump through onerous—and numerous—regulatory hoops to minimize the potential for fraud and abuse. But we don’t live in a perfect world, which is why patients and providers—including PTs, OTs, and SLPs—are understandably frustrated with the status quo. To gain a better understanding of the state of rehab therapy …
articleFeb 7, 2018 | 9 min. read
Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …
articleJun 26, 2017 | 6 min. read
As the old saying goes, “Organization is a virtue.” Okay, maybe that’s not how it goes, but that doesn’t mean it’s not true. It’s impossible to overstate the value of being organized, especially if you’re a busy clinic owner or office manager. And you probably know that the ability to keep yourself—and your schedule—well-organized is crucial. But for some folks, the constant ebb and flow of cancellations, no-shows, last-minute appointments, and documentation demands is enough to make …
articleMay 8, 2019 | 7 min. read
Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …