Direct access has become somewhat of a buzzword in the PT industry. But what, exactly, does it mean—and more importantly, as a physical therapist, why should you care? (Hint: It has to do with driving more patients through your doors and more dollars to your bank account.) Join WebPT founder and COO Heidi Jannenga and marketing director Mike Manheimer as they provide a direct access 101 for PTs. In addition to detailing how your staff and front office should adapt to effectively handle self-referred patients, they’ll discuss marketing tactics and sustainable business models tailored to direct access.