May 29, 2019, 10:00 AM PDT / 1:00 PM EDT
Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers.
So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the next time you reach out to a colleague (or a patient, for that matter).
Ready to learn referral marketing strategies to improve your relationships with other providers and generate more new patients? Join Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson PT, MS, CEO and Founder of 48 Consulting Group, for our webinar at 10:00 AM PDT (11:00 AM MDT/12:00 PM CDT/1:00 PM EDT) on Wednesday, May 29, 2019.
During the webinar, our hosts will:
- Discuss ways to evaluate referral-based business opportunities;
- Teach you how to build mutually beneficial relationships with referrers;
- Explain how to create an effective marketing model for your practice; and
- Provide strategies for measuring the ROI of your referral marketing efforts.
Want to perfect your referral marketing strategies until they're the best on the block? Check out our FAQ for answers to the most common questions we received during the presentation.
Heidi Jannenga, PT, DPT, ATC President and Co-Founder
Bruce Watson, PT, MS CEO and Founder of 48 Consulting Group
Charlotte Bohnett Director of Demand Generation
Download the slides
articleMay 30, 2019 | 18 min. read
Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Bruce Watson, PT, MS, CEO and Founder of 48 Consulting Group, joined forces to discuss the modern referral marketing strategies that actually work—and the ones that should get left in the dust. During the hour-long presentation , we received a bundle of questions from viewers—some of which our hosts didn’t have time to answer. So, we compiled a list of the most common …
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articleFeb 13, 2017 | 13 min. read
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articleAug 18, 2017 | 6 min. read
When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …