May 27, 2014, 9:00 AM PDT / 12:00 PM EDT

So, your clinic’s marketing efforts could use a little TLC—and you know it. But you’ve been putting it on the back burner since who-knows-when—either because you haven’t got a clue about where to begin or you’re on a tight budget with barely a minute to spare. Join us for our May webinar, and we’ll highlight five untapped marketing opportunities that probably exist within your clinic already. Even better, we’ve got quick, frugal fixes you can implement right away.

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    The 3 Immutable Laws of Direct Access Marketing

    It took expensive membership dues, countless lobbying and volunteer hours, and 25 years, but we finally did it: Direct access to physical therapy services is now available in all 50 states in at least one form or another. It wasn’t easy, so it’s important to take a few moments to celebrate our achievements and raise a glass to all of the passionate physical therapists and physical therapy advocates out there who made it happen. Okay, time’s up—and …

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    D’Oh! 3 Major Physical Therapy Marketing Fails

    Homer Simpson introduced the catchphrase “d’oh!” on the long-running cartoon sitcom, The Simpsons, in 1989. It’s arguably one of the most recognizable catchphrases in American pop culture. So much so, in fact, that the Oxford Dictionary of English added the word in 2001. Defined as an informal exclamation “used to comment on a foolish or stupid action, especially one's own,” “d’oh” is the most fitting—and safe for work—reaction to committing a major fail. “D’oh” is even more …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

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    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • articleSep 25, 2012 | 4 min. read

    Increase Referrals Through Relationship Marketing

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  • Founder Letter: Branding Private Practice Physical Therapy Image

    articleMay 6, 2014 | 5 min. read

    Founder Letter: Branding Private Practice Physical Therapy

    So, what is a physical therapist? Ask around and I’m sure you’ll get a variety of answers—everything from a physical terrorist (or someone who inflicts pain and torture) to a glorified masseuse. I mean, we’ve all heard some variation of these responses before, right? And yeah, it’s sort of funny. It might even make for some great comedy if Jay Leno asked people on the street: “What is a physical therapist?” during a “Jaywalking” skit. But perception …

  • articleJan 27, 2012 | 3 min. read

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  • articleSep 6, 2013 | 4 min. read

    Five Best Practices for Referral Marketing

    This month, we’re talking a lot about marketing rehab therapy to consumers. And while that’s an important piece of the marketing puzzle—especially in a world dominated by search engines and social media—we’d be remiss to skip over another key method of generating more business for your practice: referral marketing. To significantly boost the number of referrals you receive, you’ve got to be proactive. So, here’s a rundown of some referral marketing best practices to help drive more …

  • articleSep 27, 2012 | 1 min. read

    Marketing the PT Profession Webinar Recap

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  • articleSep 13, 2013 | 7 min. read

    6 Common Rehab Therapy Marketing Pitfalls and How to Avoid Them

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