So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes.

We gathered firsthand business advice from successful PT practice owners across the country and used it to create a comprehensive guide that’ll help you effectively work the land—er, PT market—and grow your practice into the powerhouse you want it to be. Fill out the form below to download your free guide to PT profitability.

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  • Calling for Backup: How to Leverage Therapist Assistants to Maximize Practice Efficiency Image

    articleJun 21, 2017 | 6 min. read

    Calling for Backup: How to Leverage Therapist Assistants to Maximize Practice Efficiency

    I love a good procedural cop show. There’s a whole lot to glean from a Law & Order marathon—including valuable lessons like, “Don’t let your emotions overrule critical thinking,” and “Most New York district attorneys are former super models.” (I’m not sure I can confirm the latter.) But the advice that’s perhaps most relevant to my life is, “Recognize when you’re in over your head, and don’t be afraid to call in backup.” It’s something that many …

  • Beignets on the Bayou: Top #APTACSM Social Moments of 2018 Image

    articleMar 2, 2018 | 5 min. read

    Beignets on the Bayou: Top #APTACSM Social Moments of 2018

    Last week, the WebPT team paraded through NOLA (literally) to celebrate our 10th anniversary at the APTA’s largest conference, the Combined Sections Meeting (CSM) . And by gumbo, was it a treat. We got to gather in the great—and super humid—state of Louisiana with 17,000 other physical therapy professionals to learn, network, connect, and all that jazz. (Seriously, there was a lot of jazz.) And speaking of jazz, nothing gets me more jazzed than experiencing the buzz …

  • 4 Reasons Your Staff Therapists are Unmotivated Image

    articleJun 7, 2018 | 5 min. read

    4 Reasons Your Staff Therapists are Unmotivated

    Treating patients is equal parts challenging and rewarding, which is one of the reasons physical therapy is such a fulfilling profession . But if you’re noticing that your therapists’ motivation is lagging a bit, it’s important to understand why. Here are four reasons why physical therapists’ motivation can decrease, as well as steps you can take to make things better.   Their compensation is based solely on productivity. The Problem Nobody likes being reduced to a billing …

  • Employee Engagement: Your Most Important Business Initiative Image

    articleJul 5, 2018 | 5 min. read

    Employee Engagement: Your Most Important Business Initiative

    What single business initiative can make your employees want to work harder for you, while inspiring them to be happier than ever with their jobs? Hint: The answer is not more money . The answer is increasing employee engagement . This is possibly the single most important part of an owner or manager’s duties. To tackle this job, we must start with creating unparalleled company culture . Wikipedia defines company culture as “the character of the organization; …

  • Train to Retain: Why Employee Training is the Key to High Retention Rates Image

    articleJan 26, 2016 | 2 min. read

    Train to Retain: Why Employee Training is the Key to High Retention Rates

    New employee training is the foundation for high retention. Here’s how to start newbies off on the right foot. You put a lot of blood, sweat, and tears into finding and hiring great employees. So, it makes sense to do your darndest to keep them at your practice for as long as possible. What you might not realize is that the path to high staff retention actually begins at the end of the hiring process (that is, …

  • Common Questions from Our Patient Sticker Shock Webinar Image

    articleMar 31, 2017 | 33 min. read

    Common Questions from Our Patient Sticker Shock Webinar

    From copays and deductibles to payer contracts and benefits verification, understanding all the nuances of third-party insurances is tough enough for healthcare providers—let alone their patients. In WebPT’s most recent webinar— Suppressing Sticker Shock: How to Handle Your Patients’ High-Deductible Health Plans —co-hosts Heidi Jannenga, PT, DPT, ATC/L, the cofounder and president of WebPT, and WebPT CEO Nancy Ham provided a lot of great advice on how to have productive conversations about healthcare costs with your patients—without …

  • Everything I Wish I’d Known Before Opening My PT Practice Image

    articleJul 30, 2018 | 18 min. read

    Everything I Wish I’d Known Before Opening My PT Practice

    A little more than three years ago, Kaci Monroe realized her dream of opening her own physical therapy private practice (to learn more about Kaci’s entrepreneurial journey, check out this blog post ). Since then, she’s grown her small, Bigfork, Montana-based clinic into a very successful—and very busy—operation. So busy, in fact, that she decided to open a second location this past year. Oh, and she also remodeled a house, had a baby, and sped her way …

  • How to Hire for Fit Image

    articleJan 21, 2016 | 2 min. read

    How to Hire for Fit

    How can you find those elusive job candidates who truly are the right fit for your practice? When it comes to building a successful PT practice, hiring good employees isn’t just important; it’s essential. But finding the right candidate for each job often is one of the biggest challenges practice owners face. Why is it so difficult to find someone who’s the right fit? Many times, it’s because finding the perfect person for the job means looking …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

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