The rehab therapy market is more saturated than ever, which means clinic owners must think outside of the box in order to remain competitive. Fortunately, there’s a super simple trick to getting more patients through the door—and chances are, your competitors aren’t doing it: digital advertising. According to research from the Pew Internet Project and California HealthCare Foundation, 80% of people search for health information online, which means 8 in 10 people in your area could learn about your services when searching for solutions to neuromusculoskeletal issues.
For that reason, WebPT’s marketing experts have pooled all of their collective knowledge about advertising on the Internet and organized it into this comprehensive guide. Inside, you’ll learn all about:
- Setting up and using Google Ads;
- Writing ad copy that converts search traffic into new patients;
- Benchmarking and analyzing your ad campaigns for effectiveness; and
- So much more!
