Identifying ways to build your business can be challenging. Traditional approaches might lead you to diversify your payer mix, boost your marketing budget, or fine-tune the effectiveness of your website. All good options. But think “customer satisfaction.” When people fall in love with a business, they love to talk it up—and even more care to listen. Drum roll, please: solicit patient reviews and testimonials. Some names and faces are surely popping into your head—and plenty of your patients are willing to help you out. But you’ll need their written permission; it’s the law.
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