Charlotte Bohnett is the senior director of demand generation at WebPT, a eight-time Inc. 5000 honoree and the market-leading software platform for physical, occupational, and speech therapists. There, she owns demand and lead generation strategy and oversees digital marketing, content marketing, marketing operations, email marketing, SEM, PR, and communications. In this role, Charlotte has seen her team through several honors, including MarketingSherpa’s Email Award in the Lead-Gen Category, the Silver Stevie for Branded Content Campaign of the Year and Marketing Department of the Year from the American Business Awards, the Blog of the Year Award from Best in Biz, eHealthcare Leadership’s Silver Award for Best Healthcare Content Site, finalist spots in the Content Marketing Institute’s 2016 award for Best Multi-Year Campaign as well as in Demand Gen B2B Marketing Exchange’s 2018 Killer Content Awards, and the gold award from the 2020 CEO World Awards for Communications or PR Campaign of the Year, COVID-19-related Information.
Charlotte has more than a decade of experience in marketing and sales with specialized knowledge in inbound and demand gen strategies, B2B SaaS, healthcare IT, long-form content creation and optimization, crisis communication, and branding. In addition to WebPT, Charlotte has worked with Pure Chat, Gainsight, Traklight, Kaep (formerly Infusionsoft), and Price Intelligently.
Charlotte has a master’s in technical and professional communication from Lawrence Technological University and a bachelor’s in creative writing from Bowling Green State University. When she’s not lusting after leads and optimizing every aspect of the funnel for conversion, she enjoys spending time with her family, traveling, attempting reformer pilates, and binge-watching TV.