April 29, 2021
MarketingMusings from a PT Marketing Director: How to Create Campaigns that Actually Convert
The most basic recipe for success in physical therapy marketing is one part strategy and one part...
By Kylie McKee
March 25, 2021
MarketingDoes Your PT Clinic Need a Marketing Software?
There’s a software solution for just about everything these days, and while some things are nice-to-haves, others...
By Erica McDermott
March 22, 2021
Marketing4 Keys to Email Automation for Rehab Therapy Clinics
Contrary to popular belief, email is not dead—nor will it ever be. Or so says Scott Hebert,...
By Melissa Hughes
March 17, 2021
Marketing6 Simple Rules for Advertising Your PT Clinic Online
Venturing out into the world of advertising can feel a lot like undertaking a mission into parts...
By Kylie McKee
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March 8, 2021
MarketingOutcomes Aren’t Enough: Why Perceived Value is the Key to Solving the PT Brand Problem
Over the last decade, healthcare delivery has transformed from a primarily transactional and unidirectional model to a...
By Richard Leaver
March 3, 2021
MarketingHow to Conduct a Competitive Analysis for Your Physical Therapy Clinic
All great competitors prepare for the game ahead of time by scouting out the competition and learning...
By Josh Golden
February 16, 2021
Marketing16 Creative Physical Therapy Clinic Names
What’s in a name? If you ask any expecting parent, it’s a lot. After all, a name...
By Kylie McKee
February 15, 2021
MarketingWhy Your Clinic Website Needs a Patient FAQ (and How to Write One)
The list of things you can do to improve your clinic’s website is virtually endless, but there’s...
By Erica McDermott
February 11, 2021
MarketingHow to Plan an Ad Campaign and Measure its Success
Building a digital marketing campaign may sound like a daunting task. It takes time, money, and a...
By Josh Golden
February 5, 2021
MarketingGive to Get: The How and Why of Patient Loyalty Programs
We all know that acquiring new patients costs more than keeping existing ones. How much more? According...
By Erica McDermott
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