2020 has heralded wave upon wave of change for rehab therapy practice owners, but one thing remains a constant: the need to keep existing patients actively engaged and bring new patients through the door. Whether you’re in the early stages of reopening your clinic or looking to ramp up business, putting together a marketing plan that’ll get you to the next step is absolutely essential.
We’ve talked at length about nearly every aspect of telehealth as it relates to physical therapy: its advantages, its shortcomings, how to bill for it, how to launch and market it—the list goes on. However, there’s one angle we’ve yet to cover, and it’s perhaps the most important when it comes to the future of telehealth in rehab: the case for telehealth’s continued use and coverage in PT.
“If you don’t reimagine your business post-COVID...you’re not paying attention. The world will change without you.” Rose Marcario, the CEO of Patagonia, shared this advice in a recent interview with LinkedIn News. As therapists and clinic owners begin to assess the future of their practices—especially now that clinics have begun to reopen—this sentiment couldn’t be more relevant.
The coronavirus pandemic was a catalyst for a new wave of regulatory changes that expanded the rehab therapist toolbox almost overnight. Most recently, CMS made telehealth more widely accessible to rehab therapy providers. (Hallelujah!) While the industry has been fighting for this privilege for years, the swift change cast many providers into the uncharted waters of remote care with very little time to prepare.