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  • 3 Marketing Rules for Pediatric Therapists Image

    articleMay 8, 2019 | 7 min. read

    3 Marketing Rules for Pediatric Therapists

    Marketing your clinic may not be your favorite part of running a business, but it’s wholly necessary if you want to keep your doors open. After all, you can’t do the thing you love most—help patients—if you don’t have patients coming through your doors. And though we’ve provided a lot of marketing advice on everything from creating a value prop to properly using CTAs , that advice doesn’t always address the subtleties of marketing a specialty—especially when …

  • The PT's Guide to Increasing Physician Referrals Image

    articleMay 7, 2019 | 8 min. read

    The PT's Guide to Increasing Physician Referrals

    With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions —and patients are benefiting from more conservative first-line interventions. That said, physician relationships and referrals are still an important piece of the new patient—and thus, …

  • A Tale of Two OT Degrees Image

    articleMay 3, 2019 | 6 min. read

    A Tale of Two OT Degrees

    If you want a rewarding career in the medical field that focuses on helping others, occupational therapy (OT) is a natural choice. But the cost of getting an OT degree varies—a lot. Depending on the program you choose, you could end up with a degree that makes student loan repayment relatively easy—or one that makes your debt-to-income ratio more than 3 to 1. Let’s break down what this looks like and how you can influence the way …

  • 20 SLP GIFs to Get Pumped for Better Hearing and Speech Month 2019 Image

    articleMay 2, 2019 | 2 min. read

    20 SLP GIFs to Get Pumped for Better Hearing and Speech Month 2019

    It’s May, which means it’s time to celebrate Better Hearing and Speech Month—and to appreciate the difference SLPs make in the world! SLPs are wonderful, patient people with a penchant for kindness... ( Source: Tenor ) ...and the drive to make the world better, one patient at a time. ( Source: Tenor ) After all, you’re in the people business, and you give your all to each and every patient... ( Source: Tenor ) ...even after waking …

  • Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today Image

    articleMay 1, 2019 | 13 min. read

    Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

    Imagine a world where—much like the King of the Seven Kingdoms must gain the approval of his councilors before making any major decisions—patients have to consult their primary care physicians before they can see any other healthcare provider (whether that’s a dentist or a chiropractor). Sounds ridiculous, right? And if every health and wellness professional relied on physician referrals to keep a steady flow of patients, the competition would be pretty steep—and it’d be much harder to …

  • The PT's Guide to Retaining Patients with Bad Insurance Plans Image

    articleApr 30, 2019 | 7 min. read

    The PT's Guide to Retaining Patients with Bad Insurance Plans

    I don’t have to tell you that insurance providers are notorious for making it difficult for patients to access affordable physical therapy services. And yet, PT patients achieve incredible outcomes and resolve chronic pain every day—without high-cost, high-risk surgeries and addictive prescription medications. In fact, we’ve talked a lot about physical therapists being the secret weapon for solving the opioid crisis —and we’ve definitely witnessed some positive movement on that front with insurance payers . However, we …

  • 4 Video Ideas to Humanize Your PT Business Image

    articleApr 29, 2019 | 6 min. read

    4 Video Ideas to Humanize Your PT Business

    Video is one of the most—if not the most—engaging types of content on social media. It keeps users’ attention 5 times longer than any other type of post, and it’s also—in my opinion—the best way to humanize your company. After all, it’s in our nature to trust a person over a business . So, if you show your patients (and potential future patients) that your business is filled with genuine people who care about their recovery, they …

  • 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • The Profitable PT: 5 Simple Strategies for Private Practice Success Image

    downloadApr 25, 2019

    The Profitable PT: 5 Simple Strategies for Private Practice Success

    So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes. We gathered firsthand business advice …

  • Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

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