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  • Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today Image

    articleMay 1, 2019 | 13 min. read

    Founder Letter: 6 Ridiculously Simple Ways to Get More Direct Access Patients Today

    Imagine a world where—much like the King of the Seven Kingdoms must gain the approval of his councilors before making any major decisions—patients have to consult their primary care physicians before they can see any other healthcare provider (whether that’s a dentist or a chiropractor). Sounds ridiculous, right? And if every health and wellness professional relied on physician referrals to keep a steady flow of patients, the competition would be pretty steep—and it’d be much harder to …

  • The PT's Guide to Retaining Patients with Bad Insurance Plans Image

    articleApr 30, 2019 | 7 min. read

    The PT's Guide to Retaining Patients with Bad Insurance Plans

    I don’t have to tell you that insurance providers are notorious for making it difficult for patients to access affordable physical therapy services. And yet, PT patients achieve incredible outcomes and resolve chronic pain every day—without high-cost, high-risk surgeries and addictive prescription medications. In fact, we’ve talked a lot about physical therapists being the secret weapon for solving the opioid crisis —and we’ve definitely witnessed some positive movement on that front with insurance payers . However, we …

  • 4 Video Ideas to Humanize Your PT Business Image

    articleApr 29, 2019 | 6 min. read

    4 Video Ideas to Humanize Your PT Business

    Video is one of the most—if not the most—engaging types of content on social media. It keeps users’ attention 5 times longer than any other type of post, and it’s also—in my opinion—the best way to humanize your company. After all, it’s in our nature to trust a person over a business . So, if you show your patients (and potential future patients) that your business is filled with genuine people who care about their recovery, they …

  • 5 Legit Reasons to Fire a PT Patient (and How to Do It) Image

    articleApr 26, 2019 | 10 min. read

    5 Legit Reasons to Fire a PT Patient (and How to Do It)

    One of the greatest joys of being a physical therapist is interacting with patients. There is truly no feeling in the world like helping someone improve his or her mobility and independence. But, as enjoyable as patient care can be, it’s not always sunshine and roses. There’s no guarantee that every patient will treat us with respect. In fact, some even act in a threatening way toward us. And while most therapists have some war stories, it’s …

  • The Profitable PT: 5 Simple Strategies for Private Practice Success Image

    downloadApr 25, 2019

    The Profitable PT: 5 Simple Strategies for Private Practice Success

    So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes. We gathered firsthand business advice …

  • Ditch the Donuts: Referral Marketing Strategies that Actually Work Image

    webinarApr 25, 2019

    Ditch the Donuts: Referral Marketing Strategies that Actually Work

    Back in the day, a sugary treat was all you needed to make a good first impression on a potential referral source—and thus, bring in enough new patients to fill your schedule. Well, that’s not the case anymore. In today’s competitive healthcare landscape, you need a more strategic approach to marketing your services to physicians and other referrers. So, save the donuts for a staff appreciation breakfast, and arm yourself with modern referral marketing best practices the …

  • Discovering and Marketing Your Physical Therapy Niche Image

    articleApr 25, 2019 | 6 min. read

    Discovering and Marketing Your Physical Therapy Niche

    If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …

  • 6 Tips for Marketing Your Brand-New PT Clinic Image

    articleApr 24, 2019 | 5 min. read

    6 Tips for Marketing Your Brand-New PT Clinic

    Congratulations—you’ve finally fulfilled your dream and opened your very own brand-new PT clinic ! The walls have a fresh coat of paint, you have a first-class documentation and billing software in place, and your gym equipment is ready to get broken in. Now, all you need are patients to fill up the space. But, that’s easier said than done; marketing a brand-new clinic is a little different than marketing an established practice. For example, pay-per-click (PPC) marketing …

  • Act Now! How to Properly Use CTAs in Your Clinic's Marketing Image

    articleApr 23, 2019 | 6 min. read

    Act Now! How to Properly Use CTAs in Your Clinic's Marketing

    We’ve all seen it: encased in glass, shining, and enticing passersby to give it a satisfying tap. In fiction, few can resist pushing the iconic “big red button,” despite any warning signs telling them not to. As it turns out, the temptation to click isn’t just a classic trope in movies and cartoons—there’s actually a psychological reason behind it. In some cases, it boils down to the forbidden fruit factor. But even without the “do-not-touch” element, seeing …

  • FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

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