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  • Stats for Success: 8 Metrics Critical to Your PT Practice Image

    articleJan 2, 2019 | 9 min. read

    Stats for Success: 8 Metrics Critical to Your PT Practice

    You’re a rockstar therapist. Your knack for treating patients is uncanny, and your bedside manner keeps them coming back for more. But is that enough to run a successful clinic? Unfortunately, no. You see, being a fantastic therapist is only half the battle of running a fantastic practice. The rest is pure business sense. The good news is, this stuff is easy to learn; it’s all about taking baseline measurements, making small improvements, and tracking progress. To …

  • 11 Hot Topics in Physical Therapy Image

    articleDec 31, 2018 | 8 min. read

    11 Hot Topics in Physical Therapy

    As 2018 draws to a close, it’s a good time to look back at some of the hottest topics and trends from the year. Some topics, like cash-based practice and pain science, have been in the spotlight for years—while others emerged only within the last few months.   Here are 11 of the hottest physical therapy topics from 2018:   1. Burnout Burnout certainly isn’t unique to physical therapists. In fact, in recent years, we’ve seen countless reports …

  • How to Bill Medicare Patients for Non-Covered Services Image

    articleDec 28, 2018 | 5 min. read

    How to Bill Medicare Patients for Non-Covered Services

    If you’re a rehab therapist who works with Medicare beneficiaries, chances are you’ll find yourself performing a service that isn’t covered by their insurance. When that happens, you could find yourself in a billing predicament—if you don’t take the proper steps, that is. What are those proper steps? Read on to find out. Which services does Medicare not cover? To start, it’s important to identify which services Medicare won’t cover. Typically, Medicare denies coverage for one of …

  • The Secret to Documenting for Medical Necessity Image

    articleDec 27, 2018 | 8 min. read

    The Secret to Documenting for Medical Necessity

    Around the holidays, everyone seems to get excited about closing out the year with a bang— literally, in some cases . But there’s nothing wrong with closing out the year on a calm, gentle note—one without denials, for example. One of the best ways to avoid claim denials is to document defensibly, and to prove that your treatment was undeniably (haha—get it?) a medical necessity . So, what exactly is medical necessity? Don’t worry—that’s one term we’re …

  • A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns Image

    articleDec 24, 2018 | 9 min. read

    A Guide to UTMs: The Easiest Way to Accurately Track Your Practice’s Marketing Campaigns

    During a marketing roundtable at Ascend , I asked the table a quick question: “How do you know if one of your practice’s marketing campaigns is actually working?” I want you to ask yourself this question right now. Do you, for example, know if you’ve brought in any new patients because your practice actively posts on Facebook? If the answer is “no” or “I’m not sure,” then you probably aren’t using one of Google’s most powerful (not …

  • 5 Easy Steps to Create High-Quality Videos for Your Practice Image

    articleDec 21, 2018 | 8 min. read

    5 Easy Steps to Create High-Quality Videos for Your Practice

    As a videographer, I’ve witnessed the far-reaching effects videos can have when it comes to promoting businesses. However, due to cost constraints, many rehab therapists and practice owners feel that hiring a videographer is not within their marketing budget . Still, based on what we heard during the marketing open forum we held at the most recent Ascend conference , they are interested in creating their own videos—but are unsure how to produce high-quality, effective videos. The …

  • 59 vs. 25: Which Modifier to Use–and When Image

    articleDec 20, 2018 | 3 min. read

    59 vs. 25: Which Modifier to Use–and When

    Rehab therapy billing : It’s a total numbers game. Between CPT codes and billing modifiers , knowing which digits belong on a claim is no simple task. After all, rules seem to change with the seasons, and they often vary from payer to payer. Here on the WebPT Blog, we receive a lot of comments and queries in response to these ever-changing rules, and one of the hottest points of confusion these days is the difference between …

  • 4 Ways to Involve Your PT Staff in Clinic Marketing Image

    articleDec 18, 2018 | 9 min. read

    4 Ways to Involve Your PT Staff in Clinic Marketing

    Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative …

  • Can PTs Bill for Assessment and Management Time? Image

    articleDec 17, 2018 | 5 min. read

    Can PTs Bill for Assessment and Management Time?

    There’s a lot of confusion around whether PTs can bill for assessment and management time. The short answer is “yes,” PTs can—and should—account for assessment and management time in their billing and documentation. Yet, as it stands, many PTs don’t. And that’s a shame—because in failing to do so, they are not only leaving money on the table, but also seriously undervaluing their services . In other words, if you’re not billing for assessment and management time, …

  • FAQ: Unwrapping MIPS and the Final Rule: How to Prepare for 2019 Image

    articleDec 14, 2018 | 38 min. read

    FAQ: Unwrapping MIPS and the Final Rule: How to Prepare for 2019

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, WebPT President and Co-Founder, and Dianne Jewell, PT, DPT, PhD, FAPTA, WebPT Director of Clinical Practice, Outcomes, and Education, hosted an hour-long webinar that unwrapped the many layers of MIPS and the 2019 physician fee schedule. Unsurprisingly, tearing through the layers of CMS’s latest gift revealed a crush of questions—many of which our experts didn’t have time to fully address. So, we compiled the most frequently asked ones for …

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