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  • Happy National PT Month 2017! Image

    articleOct 2, 2017 | 3 min. read

    Happy National PT Month 2017!

    When you think about October, you likely think of kids leaping into piles of crunchy, dried leaves, a freshly carved jack-o-lantern on your front porch, and maybe a spooky meme or two . But at WebPT, we’re thinking about physical therapists. (To be fair, PTs are pretty much always on our minds.) That’s because the APTA has dubbed October  National Physical Therapy Month , and we think it’s the perfect reason to celebrate professionals who are dedicated …

  • How to Qualify for the ADA Tax Credit Image

    articleOct 2, 2017 | 4 min. read

    How to Qualify for the ADA Tax Credit

    While you’re no doubt laser-focused on providing quality care to your patients, you may occasionally overlook some administrative tasks. You’re busy; it happens. I’m not trying to add one more thing to the list of worries that keep you tossing and turning at night; but, I do want to make you aware of a benefit you may be entitled to—but missing out on. I’m talking about the ADA tax credit of up to $5,000, which helps practices …

  • 3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters Image

    articleSep 29, 2017 | 5 min. read

    3 Reasons Travel PTs Absolutely Must Use Multiple Recruiters

    If you’re a travel physical therapist looking to build the travel career of your dreams , then listen up, because I’m about to lend you one of the best pieces of advice you’ll ever get: work with multiple recruiters at all times. It may seem simple, but trust me—it’ll pay big dividends. In this post, I’ll dive into the finer details of working with multiple recruiters and explain why it is so essential for success as a …

  • Give to Get: The How and Why of Patient Loyalty Programs Image

    articleSep 28, 2017 | 8 min. read

    Give to Get: The How and Why of Patient Loyalty Programs

    It’s common knowledge that acquiring new patients is significantly more expensive than keeping existing ones. How much more expensive? According to this Harvard Business Review article —which WebPT’s Kylie McKee cited here —“Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.” Even if your numbers are on the low end of that range—and that seems unlikely for …

  • 7 Direct Access Myths Debunked Image

    articleSep 27, 2017 | 11 min. read

    7 Direct Access Myths Debunked

    The fight for direct access to physical therapy has been raging for a while—we’re talking several decades—and as with any long-standing controversy, rumors abound. So, in the interest of removing some grist from the gossip mill, let’s tackle a handful of the biggest direct access myths out there: Myth #1: Direct access only applies to private outpatient physical therapy practices. Truth: One of the most pervasive myths in the therapy industry is that direct access only benefits …

  • Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience Image

    articleSep 25, 2017 | 5 min. read

    Let’s Talk Turkey: How Schedule-Stuffing Affects Patient Experience

    I’ve got a confession to make: I’m one of those people who bust out the pumpkin spice and fall decor on September 1. This might be a product of my Midwestern roots (apple-picking and corn mazes, anyone?), or it could be the result of living in Arizona, where autumn is more of a state of mind than an actual shift in season. So, it’s no wonder that Thanksgiving is one of the holidays I look forward to …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

  • 5 Things Small Practices Need to Know about HIPAA Image

    articleSep 20, 2017 | 9 min. read

    5 Things Small Practices Need to Know about HIPAA

    The Health Insurance Portability and Accountability Act of 1996 —a.k.a. HIPAA—does not distinguish between large and small practices. Fortunately, regulators do. While the law imposes the same requirements upon solo practitioners and large rehab hospitals, the manner in which those requirements are applied may depend upon your practice size. Contrary to what many providers believe, the onus of HIPAA’s requirements won’t hamper your clinical practice. In fact, I’ve found that they actually do the opposite: HIPAA provides …

  • Medicare and Direct Access Image

    articleSep 20, 2017 | 5 min. read

    Medicare and Direct Access

    As of 2005, per the Medicare Benefit Policy Manual (Publication 100-02), Medicare beneficiaries may seek physical therapy services without seeing a physician or obtaining a referral. Sounds pretty straightforward, right? Well, we know it wouldn’t be Medicare if it was truly that straightforward. Here’s how the plot thickens: According to the APTA , “a patient must be ‘under the care of a physician,’ which is indicated by the physician certification of the plan of care.” Confused? Me …

  • Second That Emotion: How Emotional Intelligence Creates Loyal Patients Image

    articleSep 19, 2017 | 6 min. read

    Second That Emotion: How Emotional Intelligence Creates Loyal Patients

    If you’re a fan of “The Office,” you’re undoubtedly familiar with Michael Scott’s cringe-inducing behavior. While his awkward, emotional outbursts make for great comedy, if you had to work with someone like Michael, you probably wouldn’t stick around very long. And if that person were a rehab therapist, his or her patients probably wouldn’t stick around very long, either. That’s because—as funny as Steve Carell's iconic character is—Michael is impetuous and emotional (and not in a good …

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