Blog Top Banner

  • The Complete Guide to Creating a Physical Therapy Clinic Website Image

    downloadJul 1, 2019

    The Complete Guide to Creating a Physical Therapy Clinic Website

    Clinic websites are now a cornerstone of modern marketing—and every rehab therapy clinic needs an established and easily navigated online presence. But building a website is easier said than done. Between all the jargon (Hosting? SEO? Domains?) and the opportunistic companies that gatekeep website creation services, the whole process can be confusing, stressful, and downright frustrating.  So, if you want to learn how to create a fresh, new website for your PT clinic—no fuss, no muss, no …

  • 5 Essential Billing Benchmarks for Your PT Practice Image

    articleJul 1, 2019 | 7 min. read

    5 Essential Billing Benchmarks for Your PT Practice

    You set goals—and track outcomes data —for your patients, right? And you tweak plans of care as you go to ensure patients are moving in the right direction, optimizing your approach to bring them closer to the results they want. Otherwise, you’d be treating blind, hoping that your patients were progressing, but not really knowing for sure. The same holds true for your practice’s billing health. If you're not benchmarking , setting goals, and monitoring your practice’s …

  • Cutting Out the Middleman: How to Market Your Practice Directly to Employers Image

    articleJun 28, 2019 | 5 min. read

    Cutting Out the Middleman: How to Market Your Practice Directly to Employers

    Therapists have to fight for every dollar they earn, from finding new patients through referring physicians , to convincing patients to complete their entire plan of care (even in the face of some scary-looking copays). Clinics are already challenged to stay profitable amid falling reimbursements —and the dance with middlemen payers isn’t making things any easier. Whether they mean to or not, payers use some fancy footwork to get between you and your patients via high copays …

  • Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back Image

    articleJun 27, 2019 | 6 min. read

    Marketing for Retention: 6 Strategies to Keep Current Patients Coming Back

    Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that's via physician referral or self-referral à la direct access . But, we'd be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing). After all, it's much more cost-effective to keep the patients you have than it is to continuously bring in new patients to keep your schedule full. And, as WebPT President …

  • 8 Reasons You Should Attend Ascend 2019 Image

    articleJun 26, 2019 | 4 min. read

    8 Reasons You Should Attend Ascend 2019

    Great news! Ascend— the ultimate business summit for rehab therapists —is back. Last year, the fifth-annual event hit our hometown of Phoenix, Arizona, for two incredibly educational (and incredibly fun) days. This year—September 19–21, to be exact—Ascend is heading to the Land of 10,000 Lakes (that’s Minnesota, don’tcha know!) for another round of rehab therapy’s can’t-miss business conference. Seriously—you’ve gotta be there. Here’s why: 1.) You’ll earn CEUs. In addition to upping their business acumen, physical and …

  • The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review Image

    articleJun 25, 2019 | 11 min. read

    The Good, The Bad, and The Ugly: How to Respond to Every Kind of Patient Review

    Thirty years ago, the term “reputation management” struck far less fear into clinic owners’ hearts. Online reviews didn’t exist, and belonging to the Better Business Bureau (BBB) was as good as gold from the public’s standpoint. But these days, people are quick to use the Internet as a way to share experiences—both positive and negative—about any business. From A/C services to zoos, you’ll almost certainly find reviews online. Nowadays, it’s best practice to respond to those reviews …

  • 10 Ways to Market Your Physical Therapy Clinic Offline Image

    articleJun 24, 2019 | 7 min. read

    10 Ways to Market Your Physical Therapy Clinic Offline

    “Print’s not dead!” That’s the rallying cry of book publishers, newspaper editors, and anyone else who works in a paper-based medium. And while we don’t rely on print media the way we once did, the heart of these folks’ passion has merit: print is still a valuable way to deliver thoughts and ideas directly to consumers (including patients), and it’s still an effective marketing tool. In fact, there are lots of unique ways you can market to …

  • 5 Legal Pitfalls in PT Marketing (and How to Avoid Them) Image

    articleJun 21, 2019 | 8 min. read

    5 Legal Pitfalls in PT Marketing (and How to Avoid Them)

    Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and every day to try to lock down their piece of the market. But sometimes new, untested marketing strategies can take a turn for the worse , and the organization can catch some flak. But in health care, bad marketing can do a lot more than give your brand a bad rap, because some strategies are not only totally out of …

  • Finding and Marketing Your OT Niche Image

    articleJun 19, 2019 | 5 min. read

    Finding and Marketing Your OT Niche

    The second rule of marketing any professional service is to know your audience . The first is to know yourself—but as an occupational therapist, you most likely have that part covered. Surely, by now, you know the value of the services you provide —but you may still be struggling to identify: who you’re best suited to provide those services to, and how you’ll reach those patients. And while it may seem like a good idea to serve …

  • The Dos and Don'ts of Physical Therapy Websites Image

    articleJun 17, 2019 | 10 min. read

    The Dos and Don'ts of Physical Therapy Websites

    First impressions can make or break any budding relationship . And when it comes to the relationship between physical therapists and their patients, that first impression often happens online when a patient initially lands on a clinic’s website . For that reason, it’s crucial that physical therapy practices put their best foot forward online—and that means they need a killer homepage that not only looks good, but also converts website traffic into new appointments. With that in …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.