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  • 5 Signs You're Not Ready to Sell Your Practice Image

    articleMar 11, 2019 | 8 min. read

    5 Signs You're Not Ready to Sell Your Practice

    Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …

  • Founder Letter: Why You'll Never Get Lucky in PT Marketing Image

    articleMar 6, 2019 | 5 min. read

    Founder Letter: Why You'll Never Get Lucky in PT Marketing

    Physical therapists: Are your marketing tactics delivering to your expectations? And—be honest—are you deploying any real marketing tactics at all for your practice? If the answer to either of these questions is “no,” I get it—and you’re not entirely to blame for this. I believe the standard PT education program fails to emphasize the importance marketing, and it’s led many of us to believe that success in business hinges mainly on luck (and chasing physician referrals). As …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • What's a Landing Page, and Why Should I Use One? Image

    articleFeb 26, 2019 | 4 min. read

    What's a Landing Page, and Why Should I Use One?

    It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …

  • 4 Weird Ways Patients Are Finding Your Practice Image

    articleFeb 25, 2019 | 6 min. read

    4 Weird Ways Patients Are Finding Your Practice

    Attracting patients can be a big struggle—one that, especially in smaller clinics, often leaves therapists and practice owners wondering exactly how to get more business. And although we’ve talked a lot about some common strategies you can use to lure in new patients (and retain old ones ), there are some less-visible forces that could be pulling in a small portion of your patient pool. So today, we’re going to step away from more conventional digital marketing …

  • 2019 MIPS Quality Measures for PTs, OTs, and SLPs Image

    downloadFeb 22, 2019

    2019 MIPS Quality Measures for PTs, OTs, and SLPs

    There are boatloads of information floating around about MIPS and its requirements—and considering how complex it is , there’s little question as to why. Certain parts of the program bear the brunt of the intricate legalese, though—one of which being the Quality category. A descendent of the defunct PQRS program, the Quality category has more than 250 measures—each with unique reporting requirements. Of those measures, the final rule listed the following 11 as specifically applicable to PTs …

  • The Complete Guide to Email Marketing for PT Practices Image

    articleFeb 21, 2019 | 10 min. read

    The Complete Guide to Email Marketing for PT Practices

    The vast majority of physical therapists—including those who go on to become practice owners—graduate from PT school without receiving any formal marketing training. And even therapists who took business courses during their undergrad years probably didn’t delve into specific marketing strategies, like those around email segmentation and automation. This could explain why PT practices are notoriously behind the curve when it comes to not only attracting new patients, but also retaining clients for wellness-based services post-discharge. But …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • 5 MIPS Lies You've Been Told—But Should Not Believe Image

    articleFeb 20, 2019 | 7 min. read

    5 MIPS Lies You've Been Told—But Should Not Believe

    WebPT is a purpose-driven company that’s gained the trust of its Members by prioritizing integrity, which, by definition , requires honesty and strong principles. As a company executive—and also as a consumer—I know that being lied to is the worst, especially when a person or company does it in order to benefit at my expense. Unfortunately, there seems to be a lot of this going on in our industry right now when it comes to Medicare's Merit-Based …

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