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  • More Than a Number: Personalizing Patient Care in Your Growing Therapy Practice Image

    articleMar 28, 2018 | 4 min. read

    More Than a Number: Personalizing Patient Care in Your Growing Therapy Practice

    Many small private practices achieve success because of the stellar one-on-one care they provide—and amazing patient experiences they create. After all, what better way to foster patient loyalty and garner word-of-mouth referrals to ultimately boost revenue as well as your reputation? Unfortunately, though, that level of attention can be difficult to maintain as your practice grows—and patients can end up falling through the proverbial cracks as providers’ calendars become increasingly jam-packed. That is, of course, unless you …

  • Exact Match: How to Pair Each Patient with the Right Therapy Provider Image

    articleMar 27, 2018 | 6 min. read

    Exact Match: How to Pair Each Patient with the Right Therapy Provider

    When it comes to matters of the heart, folks often say that when it’s right, you just know. However, when it comes to matters of the rehab therapy practice, things are rarely so intuitive. That’s because finding a love match is rarely a scientific process, whereas finding a provider match typically comes down to a handful of pairing factors, including the provider’s skillset, communication style , and availability. However, as we mentioned during last month’s webinar , …

  • Patient-Focused Revenue Strategy for Outpatient Rehabilitation Image

    articleMar 23, 2018 | 6 min. read

    Patient-Focused Revenue Strategy for Outpatient Rehabilitation

    If you run an outpatient rehabilitation practice, facility, or department, chances are good that you’ve been looking for ways to help boost your organization’s revenue—especially given the fact that third-party reimbursement rates have been steadily declining (or at least remaining stagnant) for a while now. While you could certainly try to renegotiate your contracts —or haggle for more approved visits per patient—these strategies may require more effort than they’re worth. Instead, there are patient-focused strategies you can …

  • The Physical Therapist's HEP Software Buyer's Guide Image

    articleMar 22, 2018 | 4 min. read

    The Physical Therapist's HEP Software Buyer's Guide

    Most people don’t particularly enjoy receiving homework—and your patients are no different. But, a physical therapy home exercise program (HEP) is a necessary component of an effective PT plan of care. There simply aren’t enough hours in the day to work with a patient in-clinic and achieve the results you both want. Plus, the very best long-term results often stem from lifestyle changes, and that’s something your patients have to do for themselves— with your expert help, …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue Image

    articleMar 19, 2018 | 6 min. read

    Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue

    The physical therapy industry has seen more than a few ebbs and flows when it comes to consolidation. However, as WebPT President Heidi Jannenga, PT, DPT, ATC/L, pointed out in this predictions post , consolidation is currently on the rise—and more and more independent practices are being absorbed into larger systems. As a result, it’s becoming increasingly challenging for the remaining small-to-medium-sized practices to obtain enough physician referrals to compete with big physical therapy companies and large …

  • What is Patient Relationship Management (PRM), and Why Does It Matter? Image

    articleMar 16, 2018 | 5 min. read

    What is Patient Relationship Management (PRM), and Why Does It Matter?

    Imagine a world with one simple solution that attracts new patients , prevents patient dropout , and delivers better health outcomes . Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But …

  • A 10-Point Plan for Smart and Secure Electronic Communications with Patients Image

    articleMar 15, 2018 | 8 min. read

    A 10-Point Plan for Smart and Secure Electronic Communications with Patients

    As emails and text messages have become ubiquitous, patient expectations around provider responsiveness have increased. Gone are the days when providers set aside time each afternoon to return calls; now, they can simply respond to their patients’ texts—but should they? Many physical therapists, regardless of their practice model or patient population, are surprised to learn that they may not be allowed to interact with patients in the manner they—or their patients—prefer. These same providers are typically even …

  • 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

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