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  • articleSep 8, 2011 | 2 min. read

    Happy World Physical Therapy Day 2011

    Today is Physical Therapy Day 2011. Congratulations to all the PT’s across the world.             This Year's Theme     The theme this year is demonstrating the crucial role that PTs have in the treatment and prevention of Non-communicable diseases (NCDs). NCDs are diseases that are not contagious such as: Diabetes Obesity   Heart disease Stroke Physical therapists are the movement experts and as such, have a huge role in helping the global …

  • articleSep 6, 2011 | 3 min. read

    CMS, Patient Level Data and Outcomes: What should we be measuring?

    What should we be measuring? Recently, there has been some debate from EMR providers over the type of data that should be provided to CMS when reporting clinical outcomes. CMS, in a newly proposed rule, wants to define and begin to use a new measure called CQM . CQM stands for Clinical Quality Measure and is used to establish the top tier providers for the effectiveness and necessity of specific treatments.   The Issue The issue here …

  • webinarAug 30, 2011

    Social Media and Your Clinic

    Have you ever wondered how you could better engage your community or possibly add value to your practice by using Social Media? This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and WebPT Expert Michael Manheimer joined by special guests Casey Kirkes PT, DPT, NSCA-CPT and Dale Boren Jr. PT, MPT, OCS of Physical Therapy Central. Webinar attendees will learn: Is Facebook, LinkedIn, or Twitter right for my clinic? How do I set up my …

  • articleAug 22, 2011 | 4 min. read

    Beyond the Basics: You've Graduated from PT Social Media 101, Now What?

    Happy Friday to all of our hard working PTs out there! Over the course of this past week, we’ve highlighted why and how to use some of the basic social media tools for PTs. Today we want to wrap up our week with some next level tools for your benefit. Below you’ll find our list of best-of-breed tools and why you may choose to use them. Twitter and Facebook I’ve set up a Twitter Account and Facebook …

  • articleAug 20, 2011 | 5 min. read

    The Physical Therapist's Twitter Crash Course

    We know what you are probably thinking. Why would I use Twitter to promote my Physical Therapy Clinic? While Twitter may or may not be the right choice for you, it does prove useful in the marketing space. Boasting over 175 million users , Twitter is a great way to stay up to date on topics in 140 characters or less. Twitter works well if you want to find out if conversations are taking place about your …

  • articleAug 19, 2011 | 5 min. read

    Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients

    Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty . Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If …

  • articleAug 17, 2011 | 8 min. read

    How to WOW Your Website Visitors: Copywriting Recommendations for Your Home & About Us Pages

    How many visitors view your website each month?  Analytical data from our clients tells us it’s in the hundreds of visitors …even more of you drive traffic with search engine optimization and/or pay-per-click ads. It just makes sense that you put some time into your website copy .  Copywriting is meant to persuade someone to take an action.  It’s not written words simply to educate someone.  When writing home page copy, you need to refer to the …

  • articleAug 17, 2011 | 3 min. read

    How to use a blog to enhance your physical therapy practice

    How can a blog help to market your practice? Utilizing a blog on your clinic website can be a great way to promote your business. You can use a blog for any number of marketing initiatives. We will cover the benefits of using a blog for your business and some best practices to help you get started. Using a Blog to enhance your patient experience Many patients probably have questions about their diagnosis, their treatment, and their …

  • articleAug 16, 2011 | 3 min. read

    Top 3 Best Practices for PTs on Linkedin

    Getting Started with LinkedIn Continuing our week-long social media theme, today’s topic is Linkedin . There are already over 17,000 physical therapists in the United States on Linkedin . But what is the value of Linkedin? Let’s start at square one. LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).   Check out the video below to tell you a little bit more about LinkedIn: [swf file="http://www.youtube.com/v/ZVlUwwgOfKw" …

  • articleAug 15, 2011 | 2 min. read

    How can an EMR in the Cloud Increase Profits for my Clinic

    By now, everyone is aware of the financial incentives available for clinicians who switch to Electronic Medical Records. The incentives are supposed to help clinics offset their costs while they digitize their entire office, including getting rid of those awful filing cabinets. Before too much excitement sets in, you should also be aware that while rehab professionals are not eligible for the financial incentives . The reasons for this exclusion are confusing, but we will save that …

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