Blog Top Banner

  • articleFeb 6, 2012 | 2 min. read

    10 Ideas to Generate Referrals from Your Patients

    When it comes to marketing your physical therapy clinic, most of the commentary out there has to do with referrals from physicians. This is no doubt a key to creating a successful practice, but there is another base of referrals that is equally as crucial to nurture. I am talking about referrals that come directly from your existing patient base. Word of mouth referrals are the most powerful.Having your services recommended is the best way to establish …

  • articleJan 27, 2012 | 3 min. read

    Are Physical Therapists Really in Sales?

    I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard . - Estée Lauder Let’s talk about your business. If you’re a private practice owner, you know how important is to get paid by the insurance companies in order  to keep the lights on. You didn’t start this practice just to make money, though. If you’re like most private practice owners, you started …

  • articleJan 17, 2012 | 4 min. read

    Ann Wendel of PranaPT Shares How to Start a PT Clinic--Part II

    Today we are featuring Part II of our interview with  Ann Wendel  from  PranaPT  about opening a PT clinic. If you missed Part I, click here . Thanks again Ann ! As with starting any business, there’s bound to be the good, the bad, and the ugly. Tell us about a time that was “bad/ugly” and what you learned from it. You have to really believe in yourself and you can’t give up. This felt like the …

  • articleJan 17, 2012 | 2 min. read

    Top Tips from Real EMR Users

    Haven’t made the switch from paper to an EMR (electronic medical record) yet? It’s natural to have hesitations and concerns. When you’re making a big decision, it’s sometimes helpful to hear from those who have gone before you.  Our friend, Katie Matlack, over at Software Advice recently conducted interviews with several companies currently using EMRs. As a result, she was able to compile a list of the top 8 pieces of advice from real users . One …

  • articleJan 17, 2012 | 4 min. read

    Ann Wendel of PranaPT Shares How to Start a PT Clinic

    Today we're excited to release Part I of our interview with Ann Wendel , PT, from PranaPT . Thanks, Ann, for being candid and sharing your story of opening physical therapy clinics with us. Tell us a little bit about you and your practice. I graduated from University of Delaware in 1992 with a BS in P.E. Studies, concentration in Athletic Training. My goal was to work in sports medicine. I worked as an ATC in a …

  • articleJan 16, 2012 | 3 min. read

    Marketing Tracking Tool Added To WebPT Reporting Suite

      The WebPT member community includes some of the most business savvy physical therapists out there. Many of you have let us know that you would like to use WebPT as a business tool the same way it serves many of your clinical needs. We have heard that call and are looking to build innovative products to help you grow your business. One tool that we have recently released into the system will give you new capabilities …

  • articleJan 11, 2012 | 6 min. read

    Print Advertising for Physical Therapy Clinics: What You Need To Know

    It seems like there is a new digital marketing tool available every minute nowadays. Between social networks, online advertisements, and daily deal sites, its tough for a Physical Therapy clinic to know which way to turn. Before you consider buying into the latest and greatest trend in online marketing and advertising, maybe its time to evaluate your more traditional marketing tactics.               Marketing and advertising has to be driven by your target market. Are your target …

  • articleJan 9, 2012 | 5 min. read

    5 Steps to an Effective Physical Therapy Brand

    Think of the most notable companies in the world. Juggernauts like Coca-Cola, Nike, and Apple come to mind. While these companies each have their own specific products to sell, their brand strategy is much larger than a simple product. A brand defines what your company stands for and helps your customers to connect emotionally to the services you offer. In Physical Therapy, establishing this type of connection through effective branding and messaging is crucial to become an …

  • articleJan 5, 2012 | 5 min. read

    Marketing your Physical Therapy Clinic - Interview with Adam Banks, CEO of NY SportsMed

    One of our New Years Resolutions this year is to tap into the brilliant minds that are a part of the WebPT member base. We have over 8,000 members, many of them in private practice, and I think we could all benefit from tapping their collective knowledge. Between guest blogs and interviews, you will be seeing a lot more WebPT customers around here ready and willing to share their wisdom. I recently had the opportunity to pick …

  • articleJan 3, 2012 | 2 min. read

    My First Year Owning a Physical Therapy Clinic

    Today's guest post is by Dan Baumstark , MSPT, CHT. Dan blogs for PhysioDC and Everyday Health . Thanks for sharing your wisdom with us Dan!   It has been one year since I have opened my own private practice here in downtown Washington DC!  Working sixty hour weeks is commonplace. Dealing with insurance, as expected, is frustrating. Here are a few pieces of advice that have helped me to survive in a tough market: 1. The …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.