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  • Are PTs Facing an Identity Crisis? Here are 5 Takeaways from the 2015 Graham Sessions. Image

    articleJan 20, 2015

    Are PTs Facing an Identity Crisis? Here are 5 Takeaways from the 2015 Graham Sessions.

    Physical therapists are all about action. They spend their days helping patients set and reach their therapy goals. They are fixers, doers, movers, and shakers—not philosophizers. That’s what makes the Graham Sessions so different from any other PT industry event. Now in its eighth year, this annual summit started when a small group of physical therapists decided to get together and have a real, honest conversation about the issues facing their profession. Over the years, that group …

  • 3 Simple Steps to Develop a PT Marketing Budget Image

    articleJan 19, 2015

    3 Simple Steps to Develop a PT Marketing Budget

    January is synonymous with resolutions, and now that direct access is a reality in all 50 states, many rehab therapy practices are resolving to better market to consumers. But marketing costs money, and nothing dashes dreams like a budget. As Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Fortunately, you can avoid that trap and make your 2015 marketing dreams come true. After …

  • This Week in PT News, January 16 Image

    articleJan 16, 2015

    This Week in PT News, January 16

    Preventing Falls may be as Easy as Playing Catch Two studies out of the University of Illinois indicate that playing catch with a weighted medicine ball can help seniors improve balance and avoid falls. According to the studies, certain exercises can improve the anticipatory postural control lost during the aging process. Find out more about these studies and why exercise is critical to fall prevention here . Physical Therapist Ranks Sixth on Best Jobs of 2015 List …

  • Exit Strategy: Succession Planning vs. Liquidation vs. Buyout Image

    articleJan 15, 2015

    Exit Strategy: Succession Planning vs. Liquidation vs. Buyout

    In my last post , I offered you some food for thought as you ponder selling your practice—specifically, the need to find a buyer. Regardless of your reasons for moving on from private practice (increasing expenses, reduced compensation, ever-changing regulations, administrative headaches, retirement, or perhaps a lack of passion), you have a number of options for getting out: Succession Planning Why it Works An important part of selling is withdrawing yourself from your clinic—a particularly emotional process, …

  • How do I Expand Into Cash-Based Services? Image

    articleJan 14, 2015

    How do I Expand Into Cash-Based Services?

    As a physical therapist, you have to jump through commercial insurance hoops and keep up with Medicare’s ever-changing regulations—all while dealing with the pain of falling reimbursement rates. But what if you could expand your practice offerings to generate more cash in the present and potentially ditch commercial insurances in the future? The rise of cash-based care appears to be inevitable; it’s flexible, comprehensive, and tailored to the patient’s wants and needs—with no insurance strings attached. According …

  • The Pros and Cons of Selling Your PT Practice Image

    articleJan 13, 2015

    The Pros and Cons of Selling Your PT Practice

    The start of a new year typically inspires resolutions, and you want to make it the year you tackle that list of things you’ve always talked about doing—joining a gym (and actually going), watching less TV, spending more time with loved ones, or finally taking that trip to Europe. If your list includes selling your physical therapy practice—or if you’re just starting to consider it—you’ve got a lot to think about. You probably thought long and hard …

  • The State of Consolidation in Outpatient PT Image

    articleJan 10, 2015

    The State of Consolidation in Outpatient PT

    During PPS 2014 in Colorado Springs, the industry’s heaviest hitters—now backed by private equity dollars—strolled about the trade show floor, introducing themselves to clinic owners and negotiating acquisition deals right then and there. This anecdote provides a mere glimpse into a trend sweeping the healthcare industry: consolidation . Healthcare services have always been in high-demand, but with 8, 000 baby boomers reaching retirement age every day ( AARP ), the healthcare market has never been more saturated …

  • This Week in PT News, January 9 Image

    articleJan 9, 2015

    This Week in PT News, January 9

    Study: Young Concussion Patients Should Limit Rest A randomized trial published in Pediatrics shows that extended periods of rest for young adults with concussions may not be as beneficial as previously thought. The study found that participants aged 11 to 22 who suffered a concussion experienced more symptoms after five days of bed rest than those who only rested for one or two days. Researchers are still trying to pinpoint the optimal amount of rest for young …

  • Five Tips for Training Your Therapists on Electronic Documentation Image

    articleJan 8, 2015

    Five Tips for Training Your Therapists on Electronic Documentation

    If you’ve found the right EMR for your clinic, chances are you’ve “been there, done that” (although you probably didn’t get the t-shirt ). You’ve cycled through research, demos, phone calls, and more research—all to ensure you make the best possible choice. But the decision-making process is only the beginning; the second challenge is getting your staff on board. Implementing a new EMR system might seem overwhelming, but it doesn’t have to be. Keep these five tips …

  • Best-of-Breed Solutions vs. Jack-of-All-Trades Software Image

    articleJan 7, 2015

    Best-of-Breed Solutions vs. Jack-of-All-Trades Software

    After nearly ten years in sales and marketing, I’ve heard—and probably used—every figure of speech imaginable. Whether we’re advising to not count your chickens before they hatch or imploring that you not cry over spilled milk, we use these phrases to succinctly make our points. Perhaps that’s why we’re seeing a debate unfold in our industry pitting “best-of-breed” solutions against “jack-of-all-trades” software. And with our very own Heidi Jannenga deeming 2015 as “ the year of the …

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