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  • Intro to Google Analytics for Private Practices Image

    articleAug 16, 2016 | 6 min. read

    Intro to Google Analytics for Private Practices

    Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website. (By the way, just to double-check—you do have a website , right?) Now, ask yourself: “Is …

  • How to Select the Right Physical Therapy CEUs Image

    articleAug 15, 2016 | 5 min. read

    How to Select the Right Physical Therapy CEUs

    For practicing PTs, physical therapy continuing education courses (CEUs) are a fact of life. After all, most states require PTs to complete a certain number of CEUs each year in order to retain a license to practice. But just because these courses are mandatory doesn’t mean they also have to be a drag. Good physical therapy CEUs can be both educational and interesting; they also can be really great for your career and your clinic. But the …

  • Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era Image

    articleAug 12, 2016 | 5 min. read

    Up and Outcomes: Why You’ll Need Quality Data to Get Paid in the Value Era

    On the WebPT Blog, we’ve extensively covered the benefits of tracking and accurately analyzing outcomes data—from why it’s essential for patient safety to why it’s necessary to brand physical therapists as neuromuscular experts . But, as we move toward a pay-for-performance healthcare paradigm, objective outcomes data won’t merely be beneficial to physical therapists; it will be necessary for them to get paid. Here’s why: Payers Depend on Data Payers are transitioning to reimbursement structures rooted in service …

  • What the New HCAHPS Proposal Means for the Future of Hospital-Based PT  Image

    articleAug 11, 2016 | 3 min. read

    What the New HCAHPS Proposal Means for the Future of Hospital-Based PT

    When a patient is in pain, that patient wants relief—fast. And even if the patient knows medication is only a temporary fix—and a potentially dangerous one, at that—he or she will probably still choose drugs over longer-lasting, less-instant treatment options like physical therapy. For healthcare providers beholden to payment structures that incentivize patient satisfaction, that preference presents a real pickle: give the patient what he or she wants—long-term consequences be damned—or risk lower satisfaction scores (and potentially …

  • Referral Revolution: Fresh Strategies for Appealing to Physicians Image

    articleAug 10, 2016 | 6 min. read

    Referral Revolution: Fresh Strategies for Appealing to Physicians

    If you’ve been in business for a while now, you undoubtedly have several go-to strategies for marketing to physicians with the goal of generating physical therapy referrals. Even if you’re just starting out, you may have a few ideas up your sleeve. Either way, some of your physical therapy marketing strategies will work better than others. But, here’s a question you may not have considered as you formulate and execute those strategies: are you doing things that …

  • Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy Image

    articleAug 9, 2016 | 6 min. read

    Founder Letter: We Are Not a Commodity: The Value of Physical Therapists vs. Physical Therapy

    “I’m going to physical therapy.” Whenever anyone—a friend, a colleague, or even a family member—says this to me, I feel a twinge of disappointment. I know, it sounds crazy coming from me; I am a physical therapist, after all. But that is precisely the reason behind my discontent: I am a physical therapist—a doctorate-level medical professional with the skills and education necessary to diagnose, treat, and coordinate care for my patients. I am not some nameless, faceless …

  • Billing for Dry Needling Image

    articleAug 8, 2016 | 5 min. read

    Billing for Dry Needling

    It’s safe to say that trigger point dry needling has been getting under our skin (pun very much intended). That’s because we get a lot of questions about billing for dry needling—specifically, about whether physical therapists are actually allowed to bill for the practice—and there isn’t an easy answer. In fact, there isn’t an answer at all. Here’s why: The Scope-of-Practice Problem Dry needling has taken some heat. Back in 2009, the American Academy of Orthopedic Manual …

  • 4 Ways Rehab Therapists are Like World-Class Athletes Image

    articleAug 4, 2016 | 6 min. read

    4 Ways Rehab Therapists are Like World-Class Athletes

    The greatest games in the world are upon us, and as we all tune in and cheer on the nation, we can’t help but marvel at these world-class athletes. To have made it to the grandest arena in sports means they’re truly a cut above the rest—and cut from a different cloth. Their qualities are not unique, though; in fact, we think rehab therapists (PTs, OTs, and SLPs) have a lot in common with the elite athletes …

  • What the End of Meaningful Use Means for the Future of Physical Therapy Technology Image

    articleAug 3, 2016 | 5 min. read

    What the End of Meaningful Use Means for the Future of Physical Therapy Technology

    Oh, Meaningful Use (MU), you’ve run your course. That was fast. According to the Journal of the American Health Information Management Association (AHIMA), last October, CMS announced the third stage of the Meaningful Use guidelines. But only three months later, CMS’s acting administrator, Andy Slavitt, announced the end of the program as we know it: “The Meaningful Use program as it has existed will now be effectively over and replaced with something better, ” he said to …

  • How to Solicit Patient Reviews and Testimonials Image

    articleAug 2, 2016 | 6 min. read

    How to Solicit Patient Reviews and Testimonials

    If you’re a private practice rehab therapist looking to grow your business, you have a lot of options for attracting new patients—from diversifying your revenue stream with unique services to boosting your marketing spend. A less obvious—but equally important—piece of the growing-your-practice puzzle: tapping your existing customer base to help you gain new customers. More specifically, I’m alluding to harnessing the power of happy patients to help spread the love to potential patients. How? By soliciting customer …

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