Contrary to what today’s youth would have you believe, Twitter is more than just a platform for sarcastic quips and cute animal videos. (Trust me: I’m a youth.) In fact, it’s the perfect place to keep up with industry news, check in with your favorite PT leaders and advocates, and learn about the latest and greatest treatment approaches.
Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing, now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already.
I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life.
1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.
The average American spends way more time scouring the Internet for medical advice than he or she does with an actual doctor. Here are the trends for patient behavior online and what it means for private practice PTs.
Twitter is full of commentary on topics ranging from current events to celebrity gossip. But did you also know that it provides a window into the public’s perception of physical therapy? Yep, Twitter is abuzz with PT-related tweets and hashtags. Unfortunately, not all of that buzz is great—or even good.
In this month’s founder letter, Heidi explains why WebPT created the Mean Tweets video and why she wants PTs to get on Twitter and share with the world their value.