• The Rehab Therapist’s Guide to Hashtags Image

    articleApr 9, 2019 | 7 min. read

    The Rehab Therapist’s Guide to Hashtags

    Hashtags are here to stay (so long as Twitter and Instagram have anything to say about it), so if you’re not already using hashtags in your social media marketing , now is the time to start. For those of you who already use hashtags on social, kudos! You’re well on your way to becoming a social media savant—if you’re not already. But even savants can use advice from time to time, so before we dive into the …

  • 20 GIFs to Get You Excited for OT Month 2019 Image

    articleApr 2, 2019 | 2 min. read

    20 GIFs to Get You Excited for OT Month 2019

    Occupational therapists, how do we love thee? Let us count the ways (with these gifs): OTs are a rare breed. tumblr.com Not only are they natural caregivers... Tenor.com ...but being a great OT requires someone with natural creativity… Giphy.com ...and a talent for puzzle-solving. Ungeek.ph Many occupational therapists have a taste for adventure. Giphy.com So it’s a good thing occupational therapists can work pretty much anywhere. Giphy.com Plus, OTs can work in a variety of settings, from helping …

  • How to Use Online Networking to Boost Your PT Business Image

    articleFeb 28, 2019 | 12 min. read

    How to Use Online Networking to Boost Your PT Business

    The prospect of building a physical therapy business can feel daunting, but the advent of social media has made certain aspects of the process dramatically easier—namely, networking. While online networking can seem a bit unnatural to many of us at first, pushing past the discomfort can be the one of the best things we’ll ever do for our personal and professional growth. Whether the end goal is to attract patients to a traditional or telehealth practice, forge …

  • The PT's Guide to Starting a Private Practice Image

    downloadOct 9, 2018

    The PT's Guide to Starting a Private Practice

    If your dream is to own a physical therapy private practice, then you’ve got a whole lot of bases to cover—everything from picking a location with the right amount of curb appeal to crossing your legal T’s and dotting your credentialing I’s. Fortunately for you, we teamed up with a handful of successful private practice owners who know a thing or two about achieving business liftoff, amassed all of their real-world knowledge, and organized it into one …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Social Networking with Purpose: A Guide for OTs Image

    articleMar 10, 2017 | 4 min. read

    Social Networking with Purpose: A Guide for OTs

    1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.  Here are three steps to help you do just …

  • Is Your Healthcare Practice HIPAA-Compliant on Social Media? [Quiz] Image

    articleNov 22, 2016 | 1 min. read

    Is Your Healthcare Practice HIPAA-Compliant on Social Media? [Quiz]

    Using social media for your healthcare practice is a great way to connect with your patients on a more personal level. And while that’s exciting—and awesome—it also comes with some risks. After all, when you put your practice out there on the good ol’ World Wide Web, you have to take even more care to protect your patients’ privacy and comply with all HIPAA regulations . So, in the spirit of testing your social-media savvy, take this …

  • 29 Ways to Remedy Rehab Therapy Burnout Image

    articleJun 30, 2015 | 4 min. read

    29 Ways to Remedy Rehab Therapy Burnout

    As a therapist, you care about your patients (thank you, captain obvious ). But it’s this helpful nature that’s often responsible for stress, frustration, and even career burnout. When things get rough, you might find yourself internalizing patient progress—or lack thereof. Additionally, you might feel like you have to constantly fill the “therapist” role, even when you’re not in the clinic. Plus, you’re under pressure to answer tons of questions thrown your way on a daily basis …

  • Happy Better Hearing and Speech Month! Image

    articleMay 4, 2015 | 3 min. read

    Happy Better Hearing and Speech Month!

    In Phoenix, the weather is warm, pool parties are already in full effect, and it’s been shorts season since—well—last summer. But whether it’s sunny where you are—or not—the month of May is about more than changing seasons. This month is a celebration of Better Hearing and Speech Month (BHSM). Each year, the Speech-Language-Hearing Association (ASHA) chooses a theme to promote awareness surrounding hearing and speech problems. This year’s theme is "Early Intervention Counts." Early intervention is a …

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