• From Staff Therapist to CEO: What’s the Right Career Path?  Image

    articleJul 20, 2016 | 6 min. read

    From Staff Therapist to CEO: What’s the Right Career Path?

    So—you’re a PT, PTA, or therapy tech, and you’ve got a nice gig at a hospital, an outpatient clinic, or an inpatient facility. You’re happy, but you can’t help but wonder what else is out there over the rainbow. In other words, you’re not sure where your career is going—or what path you should take. Well, you’re in luck, because I have a plan for you. All you need to do is follow the yellow brick road; …

  • Where Is My Money Going? 6 Surprising Hidden Costs of Running a Private Practice Image

    articleJun 9, 2016 | 7 min. read

    Where Is My Money Going? 6 Surprising Hidden Costs of Running a Private Practice

    You have to spend money to make money. This tenet of business is as true now as it was when my dad gave me a loan to cover the start-up costs for my lemonade stand back in third grade. And like many small business owners, I had a tough time forfeiting nearly half of my revenue to cover the cost of the lemons and sugar (it was a slow day on the cul-de-sac, and despite my best …

  • Do Cash-Based Practices Need a Billing Software? Image

    articleJun 2, 2016 | 5 min. read

    Do Cash-Based Practices Need a Billing Software?

    As reimbursements from third-party payers continue to decline, more and more rehabilitation therapists are opting to incorporate cash-based services—everything from aquatic therapy and golf fitness programs to gait analysis and deep tissue massage—into their practice offerings. As Brooke Andrus writes in this post , “...adding cash-pay options to your practice’s current menu of services isn’t only smart—it might just be necessary to secure your survival.” While some PTs, OTs, and SLPs are satisfied offering a small number …

  • The Ultimate Cash-Based PT FAQ Image

    articleMay 23, 2016 | 12 min. read

    The Ultimate Cash-Based PT FAQ

    As requirements for third-party reimbursement increase and payments decrease, more and more physical therapists are going the way of cash-based business models—or at least offering select cash-pay services. As a result, we’ve received quite a few questions over the years about the ins and outs of running a cash-based physical therapy practice. Luckily, cash-pay experts Ann Wendel, PT,  and Jarod Carter, DPT, have both contributed blog posts on the subject. (Check out Wendel’s article’s here and Carter’s …

  • Dipping a Toe into the Out-of-Network Waters: The ActivCore Model Image

    articleJan 6, 2016 | 9 min. read

    Dipping a Toe into the Out-of-Network Waters: The ActivCore Model

    As regulations intensify, reimbursements dwindle, and patients take greater control of their health care, interest in cash-pay services and cash-based practice models has increased, especially among physical therapists. For years, we here at WebPT have kept a pulse on the cash trend, sharing hard-hitting pieces by Ann Wendel and Jarod Carter. Recently, we discovered a new out-of-network model—one that’s complementary to the in-network model most practices already have. This setup allows providers to dip their proverbial toes …

  • PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice Image

    articleJun 23, 2015 | 6 min. read

    PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice

    This weekend, my husband and I visited a new brewery in our neighborhood. We were so stoked about its opening that we started investigating merchandise before even trying a single sip of its craft brews. Our online window shopping was cut short, though, by an odd announcement: The brewery—which already had social media pages, a website, and a huge sign erected in front of its physical location—had to change its name. Why? Because when the owners went …

  • 5 Reasons You Should Attend Ascend 2015 Image

    articleApr 28, 2015 | 4 min. read

    5 Reasons You Should Attend Ascend 2015

    Have you heard? Ascend— the ultimate business summit for rehab therapists —is back. Last year, the inaugural event took Dallas—or at least, Dallas physical therapists and private practice owners—by storm for one jam-packed day . This year, Ascend is upping the ante—big time. For starters, our 2015 event will run for two days instead of one—and trust us, you don’t want to miss it. Here are five reasons you should attend Ascend 2015: 1. You’ll earn CEUs. …

  • 3 Simple Steps to Develop a PT Marketing Budget Image

    articleJan 19, 2015 | 7 min. read

    3 Simple Steps to Develop a PT Marketing Budget

    January is synonymous with resolutions, and now that direct access is a reality in all 50 states, many rehab therapy practices are resolving to better market to consumers. But marketing costs money, and nothing dashes dreams like a budget. As Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Fortunately, you can avoid that trap and make your 2015 marketing dreams come true. After …

  • How to Equip Your Clinic for Cash-Pay Services Image

    articleOct 6, 2014 | 6 min. read

    How to Equip Your Clinic for Cash-Pay Services

    A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d'oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how did we get from provolone to PT? Well, in between mouthfuls of smoked gouda and crackers, I asked a new acquaintance—we’ll call him Ted—about his hobbies. “Actually, I’ve gotten into those Spartan adventure …

  • How to Throw a Grand Opening Bash Image

    articleMay 1, 2014 | 5 min. read

    How to Throw a Grand Opening Bash

    You’ve spent months preparing to open your own practice, and it’s finally time! Your doors are open for business and your staff is ready to treat patients, but does your community even know your practice is open? Working with fellow business owners and residents to put together a grand opening event is a wonderful way to network with your neighbors (and potential customers) with the end result being a fun community event that exposes the public to …

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