• 5 Reasons You Should Attend Ascend 2015 Image

    articleApr 28, 2015

    5 Reasons You Should Attend Ascend 2015

    Have you heard? Ascend— the ultimate business summit for rehab therapists —is back. Last year, the inaugural event took Dallas—or at least, Dallas physical therapists and private practice owners—by storm for one jam-packed day . This year, Ascend is upping the ante—big time. For starters, our 2015 event will run for two days instead of one—and trust us, you don’t want to miss it. Here are five reasons you should attend Ascend 2015: 1. You’ll earn CEUs. …

  • 3 Simple Steps to Develop a PT Marketing Budget Image

    articleJan 19, 2015

    3 Simple Steps to Develop a PT Marketing Budget

    January is synonymous with resolutions, and now that direct access is a reality in all 50 states, many rehab therapy practices are resolving to better market to consumers. But marketing costs money, and nothing dashes dreams like a budget. As Marketing pioneer John Wanamaker said, “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” Fortunately, you can avoid that trap and make your 2015 marketing dreams come true. After …

  • How to Equip Your Clinic for Cash-Pay Services Image

    articleOct 6, 2014

    How to Equip Your Clinic for Cash-Pay Services

    A few weeks ago, I was making the rounds at a party, sampling—okay, more like scarfing—all of the hors d'oeuvres and stopping along the way to chit-chat with fellow partygoers. Among our topics of conversation: cheese, football, cheese, running, and physical therapy. So, how did we get from provolone to PT? Well, in between mouthfuls of smoked gouda and crackers, I asked a new acquaintance—we’ll call him Ted—about his hobbies. “Actually, I’ve gotten into those Spartan adventure …

  • How to Throw a Grand Opening Bash Image

    articleMay 1, 2014

    How to Throw a Grand Opening Bash

    You’ve spent months preparing to open your own practice, and it’s finally time! Your doors are open for business and your staff is ready to treat patients, but does your community even know your practice is open? Working with fellow business owners and residents to put together a grand opening event is a wonderful way to network with your neighbors (and potential customers) with the end result being a fun community event that exposes the public to …

  • webinarMar 30, 2012

    Entrepreneurship and Physical Therapy

    In this webinar, we will look at all of the important considerations that go along with starting your own physical therapy clinic and how to be more entrepreneurial in your current job. We will review plans and set-up, possible obstacles and keys to success. This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and WebPT Expert Michael Manheimer. Webinar attendees will learn: How to register your business Finding commercial property Setting yourself set up …

  • articleMar 22, 2012

    How To Start An Outpatient Private Practice For Less Than $8,000

    Our contributing blogger today is WebPT Member, Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of  Sparacio Physical Therapy P.C. in New York. We're excited to have Jack sharing his expertise. Thanks Jack! I know what you’re thinking. There is no way you can open an outpatient private practice for less than $8, 000. But the truth is, you can.  There are plenty of articles out there that will tell you that opening …

  • Are you sure you want to open your own practice? Image

    articleMar 20, 2012

    Are you sure you want to open your own practice?

    Our blog post today was written by WebPT member, Dr. Sam Esterson , PT, MA, MBA, DScPT. He is the owner of Esterson and Associates Physical Therapy . He is also the author of a well-received book written in 2003, entitled  Starting & Managing Your Own Physical Therapy Practice: A Guide for the Rookie Entrepreneur . Dr. Esterson will be a featured guest on this month's webinar. Learn more here . Thanks to Sam for his wise words.  Those forward …

  • articleMar 15, 2012

    A Reality Check with Chad Novasic: Starting a Clinic Isn't for Everyone, Part II

    Today we are pleased to present Part II of our interview with  Chad Novasic, PT . Chad received his B.S. in Physical Therapy from Marquette University in 1988, and has served the Racine and Kenosha areas for the last 13 years in private practice. He has practiced several years in both a long term care setting and an acute care outpatient clinic setting. Chad is the owner of  Alliant Physical Therapy Group . Alliant serves Southeastern Wisconsin with …

  • articleMar 12, 2012

    A Reality Check with Chad Novasic: Starting a Clinic Isn't for Everyone

    Today we are pleased to present an interview with Chad Novasic, PT . Chad received his B.S. in Physical Therapy from Marquette University in 1988, and has served the Racine and Kenosha areas for the last 13 years in private practice. He has practiced several years in both a long term care setting and an acute care outpatient clinic setting. Chad is the owner of Alliant Physical Therapy Group . Alliant serves Southeastern Wisconsin with several clinics and …

  • articleMar 5, 2012

    How Christine Wood, PT, DPT Started Her Clinic Part II

    Today we're posting Part II of our interview with WebPT member,   Christine Wood, PT, DPT  of Waynesboro, VA. If you'd like to start with Part I, you can check it out here . Thanks Christine!   Tell us about the ugly side of starting a clinic and what you’ve learned. Everything to do with marketing has been ugly. It’s mind-boggling how people don’t understand the things that they themselves are supposed to be the experts in. …

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