• FAQ: Make Google Do It: How to Use the Internet to Win More Patients Image

    articleApr 18, 2019 | 22 min. read

    FAQ: Make Google Do It: How to Use the Internet to Win More Patients

    Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation . So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your …

  • 6 Stress Reduction Tips for PTs, OTs, and SLPs Image

    articleApr 12, 2019 | 6 min. read

    6 Stress Reduction Tips for PTs, OTs, and SLPs

    When you work as a rehab therapist, no two days are the same. And while that can be exciting (who enjoys monotony?), it can also create a lot of stress. Add in the fact that you’re working with patients who may be frustrated, in pain, or just generally grumpy, and you’ve got a whole lot to handle day-in and day-out. This holds especially true if you’re feeling overworked and under-supported, which can often happen in a busy …

  • The Most Common Physical Therapy Abbreviations Image

    articleMar 27, 2019 | 7 min. read

    The Most Common Physical Therapy Abbreviations

    Physical therapy abbreviations are frequently used by PTs and PTAs to denote various movements, devices, viewpoints, anatomical landmarks, surgical procedures, and even professional certifications. There are many different abbreviations floating around out there, and we felt it made sense to create a comprehensive guide to PT shorthand. This article is divided into two sections: clinical terminology and professional terminology. We’ll start with the abbreviations that are generally used in clinical practice and documentation. Then, we’ll move on …

  • When Patients Can't Pay: The How and Why of Financing Programs Image

    articleMar 13, 2019 | 5 min. read

    When Patients Can't Pay: The How and Why of Financing Programs

    Most patients— especially those with whom your practice has a good rapport —want to pay their bills. Unfortunately, with the rise of high-deductible healthcare plans , patients are now responsible for a larger portion of their healthcare bills (in addition to insurance plan premiums). As a result, many well-intentioned people are simply unable to cover the cost of the care they need. This problem is exacerbated for specialities like rehab therapy, because patients typically need to attend …

  • 5 Signs You're Not Ready to Sell Your Practice Image

    articleMar 11, 2019 | 8 min. read

    5 Signs You're Not Ready to Sell Your Practice

    Rehab therapy market consolidation is a hot topic that’s only gotten hotter over the last few years . But when large companies start to absorb your local competition faster than you can blink, that hot topic suddenly becomes uncomfortably close—and you may feel pressured to consider a voluntary sale before you’re swallowed up by the flames. I mean, why resign to getting gobbled when you can form a mutually beneficial partnership, right? But what happens if—after going …

  • What's a Landing Page, and Why Should I Use One? Image

    articleFeb 26, 2019 | 4 min. read

    What's a Landing Page, and Why Should I Use One?

    It’s no surprise that patients turn to the Web for health information . (Dr. Google, anyone?) And when folks hit up the Internet for solutions to what ails them, you want them to know rehab therapy is the ideal option. (After all, as we mention here , only about 10% of patients who could benefit from seeing a PT actually end up doing so.) That’s where tools like Google Ads come into play (e.g., targeting advertisements to …

  • 4 Weird Ways Patients Are Finding Your Practice Image

    articleFeb 25, 2019 | 6 min. read

    4 Weird Ways Patients Are Finding Your Practice

    Attracting patients can be a big struggle—one that, especially in smaller clinics, often leaves therapists and practice owners wondering exactly how to get more business. And although we’ve talked a lot about some common strategies you can use to lure in new patients (and retain old ones ), there are some less-visible forces that could be pulling in a small portion of your patient pool. So today, we’re going to step away from more conventional digital marketing …

  • 2019 MIPS Quality Measures for PTs, OTs, and SLPs Image

    downloadFeb 22, 2019

    2019 MIPS Quality Measures for PTs, OTs, and SLPs

    There are boatloads of information floating around about MIPS and its requirements—and considering how complex it is , there’s little question as to why. Certain parts of the program bear the brunt of the intricate legalese, though—one of which being the Quality category. A descendent of the defunct PQRS program, the Quality category has more than 250 measures—each with unique reporting requirements. Of those measures, the final rule listed the following 11 as specifically applicable to PTs …

  • Make Google Do It: How to Use the Internet to Win More Patients  Image

    webinarFeb 20, 2019

    Make Google Do It: How to Use the Internet to Win More Patients

    A quiet day in the clinic can be nice every once in a while, but if you’re constantly scrambling to fill your schedule, staying profitable is going to be tough. After all, you’ve got bills to pay, and to bring in revenue, you’ve gotta bring in patients. But, how do you find them? It might sound a little strange, but the best place to look for patients is exactly where they’re looking for you: online. Chances are, …

  • 5 MIPS Lies You've Been Told—But Should Not Believe Image

    articleFeb 20, 2019 | 7 min. read

    5 MIPS Lies You've Been Told—But Should Not Believe

    WebPT is a purpose-driven company that’s gained the trust of its Members by prioritizing integrity, which, by definition , requires honesty and strong principles. As a company executive—and also as a consumer—I know that being lied to is the worst, especially when a person or company does it in order to benefit at my expense. Unfortunately, there seems to be a lot of this going on in our industry right now when it comes to Medicare's Merit-Based …

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