• articleSep 9, 2013 | 4 min. read

    The ABCs of Marketing Writing

    Remember the movie Glengarry Glen Ross with Al Pacino, Kevin Spacey, and Alec Baldwin? While it certainly isn’t the most uplifting of films, the famous line still lives on: “ Always be closing ” (please note that this link contains R-rated language). Now, regardless of what type of industry you’re in, there’s some truth to this. After all, your business is only as good as your customers—in your case, patients—and thus, every business decision you make should …

  • articleSep 3, 2013 | 3 min. read

    Founder Letter: Marketing to the Consumer

    When it comes to marketing your rehab therapy practice, the old school of thought is that to get more patients, you’ve got to get more referrals—and that means appealing only to physicians. Well, as the saying goes, “Out with the old, and in with the new!” As you’re probably—hopefully—aware, the rehab therapy industry is changing. Direct access to therapy services is rapidly shifting from being the exception to being the rule. This not only augments rehab therapists’ …

  • articleAug 15, 2013 | 4 min. read

    Two Quick Tips for Facebook Success

    Facebook. If you’re like me, you’ve deactivated your account more than once, only to return to the one place where everyone seems to be and where everything seems to happen. I checked out some of the most recent Facebook stats today, and the numbers are truly staggering—699 million daily active users, 76% of whom log in at least once every day and spend an average of 8.3 hours on Facebook per month (20 minutes per visit). So …

  • articleJul 17, 2013 | 4 min. read

    About Engagement on Social Media

      Mak Kats is our Social Media & Community Manager. When he’s not tweeting or facebooking on behalf of WebPT, he stays busy keeping up with the latest trends in social media marketing. You can reach him at  mark.kats@webpt.com  or find him on  LinkedIn . You don't get engagement by simply blasting an open-ended question across all your social channels or posting it in dozens of online forums and LinkedIn groups. I promise, nothing you will do is …

  • articleJul 9, 2013 | 9 min. read

    Four Critical Rebranding Concepts

    #BrandPT . If you're not part of this discussion, you should be—regardless of whether you’re a physical therapist, occupational therapist, another allied health rehab therapy professional, personal trainer, physician, dentist, or nurse. Why? Because the #BrandPT Twitter discussion revolves around empowering an important segment of the healthcare industry—physical therapists—and thus empowers the entire industry as a whole.   However, this post really isn't about #BrandPT specifically. It has to do with the overall mission to rebrand the …

  • 5 Steps to Create an Advertising Plan for Your Clinic Image

    articleJun 25, 2013 | 6 min. read

    5 Steps to Create an Advertising Plan for Your Clinic

    The purpose of this month’s blog theme—small business best practices—is to help you be better in business. And as any business guru will tell you, advertising is a huge factor in not only creating new business, but also in solidifying brand identity. As a small business owner, you probably don’t have a lot of money to throw at media buying opportunities. But if you’re smart, you can get a lot out of the ad spots you do …

  • articleJun 7, 2013 | 4 min. read

    Cool Things I See on Twitter: #DPTstudent Chat

    Ever wonder what the future of physical therapy looks like? Look no further than a group of dedicated, outspoken DPT students who are vocal about all sorts of PT-related issues on social media, helping to spark a healthy dialogue about the current state of the profession and the direction it’s likely to take in the years to come. I am lucky enough to get paid for lurking on monitoring our social media accounts, so I tend to …

  • articleJun 6, 2013 | 3 min. read

    Enlisting Brand Evangelists for Your Practice and the Profession

    One of the most frequently discussed topics in the realm of rehab therapy (PT, OT, and SLP) is brand awareness. When the general public thinks “back pain,” they most commonly think “chiropractor” for the solution. How can we achieve such instant associations in the general public for physical therapy? We need to educate the masses on what PT is and how it benefits everyone. Your patients can help with this endeavor. How? Through brand evangelism. In The …

  • articleApr 25, 2013 | 3 min. read

    Planting Seeds for the Future

    Today’s blog post comes from  Ann Wendel , PT . Ann is the owner of  PranaPT , a member of WebPT, and an active Tweeter ( @PranaPT ). Thanks, Ann! WebPT’s theme for the month of April focuses on protecting and bettering the planet . As Co-Founder Heidi Jannenga stated , “While we want everyone to play their part in protecting and bettering our planet, we also want any green initiatives to benefit your practice—and your patients.” …

  • articleApr 11, 2013 | 1 min. read

    This Week in PT News, April 11

    Following the progress of Gaby Giffords on her path to recovery has been inspiring! The former Arizona congresswoman told CNN she spends her days doing occupational therapy and yoga, and she credits nurses and speech therapists with helping her every day. Read the full story here .  Texas PTs, patients, and advocates came together in support of direct access to physical therapy at a public hearing for HB 1039. Check out Allan Besselink's blog post for some …

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