• How Your Patients are Stalking You Online—and Why That’s a Good Thing Image

    articleMar 2, 2015 | 6 min. read

    How Your Patients are Stalking You Online—and Why That’s a Good Thing

    Did you know the average American spends way more time scouring the Internet for medical information than consulting with an actual medical professional? So says Makovsky, a Public Relations firm in NYC, and Kelton, a global research and consultancy firm, in their article titled, “Online Health Research Eclipsing Patient-Doctor Conversations.” These two companies conducted their third annual US survey in July 2013, polling 1,067 Americans ages 18 and older. The results revealed that the average American spends …

  • How to Take Over the Internet: 5 Simple Strategies to Win More Patients Image

    webinarFeb 27, 2015

    How to Take Over the Internet: 5 Simple Strategies to Win More Patients

    Nowadays, everyone is looking for a way to “go viral” online. But with all that go-big-or-go-home hype, it’s easy to get intimidated—and that leaves many small business owners wondering if they have the time, resources, or wherewithal to even make a dent in the Internet, let alone break it.  Don’t get stuck in the muck and mire of cliché goals; you don’t have to hit a million views to make a big impact online. As a private …

  • What is the Twitterverse Saying About PT? Image

    articleNov 3, 2014 | 1 min. read

    What is the Twitterverse Saying About PT?

    Twitter is full of commentary on topics ranging from current events to celebrity gossip. But did you also know that it provides a window into the public’s perception of physical therapy? Yep, Twitter is abuzz with PT-related tweets and hashtags. Unfortunately, not all of that buzz is great—or even good. And that means that the ideas general consumers have about PT aren’t what we want them to be—not even close. That’s why we set up a camera …

  • Founder Letter: Changing the Face of PT One Tweet at a Time Image

    articleNov 3, 2014 | 3 min. read

    Founder Letter: Changing the Face of PT One Tweet at a Time

    In today’s healthcare market, consumers have more power—and more choices—than ever. With access to so many educational resources— hello, Google! —they also have the ability to conduct extensive research as they make those decisions. This represents a huge shift in the healthcare paradigm. It used to be that primary care doctors were the gatekeepers to all other specialties. Now, in many cases, patients have the freedom to seek out specialized care on their own. And that is …

  • WebPT Staff Spotlight on Brian Kunich Image

    articleOct 31, 2014 | 6 min. read

    WebPT Staff Spotlight on Brian Kunich

    Waiter, bartender, veterinary attendant, video store clerk, Hard Rock Hotel bellhop and valet driver, landscaper, dry cleaner, soccer coach, and yes, human tissue harvester. What do all of these occupations have in common? (Hint: They’re not items on a Buzzfeed list of obscure Halloween costumes.) No, the answer to this riddle is a little closer to home—at least for the WebPT family: They all appear on Brian Kunich’s résumé. Of course, Brian’s days of steam-pressing suits and …

  • This Week in PT News, October 3 Image

    articleOct 3, 2014 | 2 min. read

    This Week in PT News, October 3

    October is National Physical Therapy Month It’s that time of the year again! Throughout the month of October, we will be celebrating the physical therapy profession and letting the world know why PT matters. WebPT is currently running an Instagram campaign to demonstrate the key role physical therapists play in helping people get back to their normal, active lives. Check out WebPT’s Instagram feed to see all of the great pictures, and contribute your own photos using …

  • Social Media for PTs: Is it Worth it? Image

    webinarSep 30, 2014

    Social Media for PTs: Is it Worth it?

    You wake up and check Facebook before you’ve even had your morning coffee. You scroll through Twitter on your lunch break. You peruse the discussions unfolding on your LinkedIn groups before you go to bed. Let’s face it: we’re addicted to social media. Of course, liking your friends’ vacation photos in your spare time is far different than enticing people to become patients at your practice. Ultimately, people interact differently with brands than they do with their …

  • Ascend 2014 in My Shoes Image

    articleSep 30, 2014 | 4 min. read

    Ascend 2014 in My Shoes

    I had the great pleasure of participating in the  WebPT Ascend Conference in Dallas, Texas, on September 20. Ascend was a one-day educational event focused on helping PTs, OTs, and SLPs succeed in business. The conference offered two learning tracks to choose from—one tailored to starting a PT, OT, or SLP practice and the other geared toward growing an existing one. Ascend was billed as the ultimate rehab therapy business summit, and it did not disappoint. The …

  • WebPT Staff Spotlight on Emily Roberts Image

    articleSep 26, 2014 | 4 min. read

    WebPT Staff Spotlight on Emily Roberts

    When she was a kid, Emily Roberts dreamed of a career in music—as a rapper, to be specific. Growing up in Tempe, Arizona, Emily and her sister busted out the karaoke machine on the regular, which is how she discovered her knack for busting a rhyme. “I’m really good at karaoking Will Smith songs,” she said. But even though her immaculate “Gettin’ Jiggy Wit It” sing-along skills weren’t quite enough to land her a record deal, she’s …

  • How Much Time Should I Devote to Social Media? Image

    articleSep 25, 2014 | 6 min. read

    How Much Time Should I Devote to Social Media?

    We’ve provided a lot of advice about social media on our blog this month, addressing everything from visuals to negative comments. Now that the month’s coming to a close, let’s ask the question on everyone’s mind: “How much time do I need to devote to social media?” I could end this blog post right now and give the safe response: “You should devote whatever amount of time you feel is necessary to achieve your goals.” But that’s …

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