• How to Spend Your Clinic’s Marketing Dollars for Maximum Returns Image

    articleAug 17, 2016 | 11 min. read

    How to Spend Your Clinic’s Marketing Dollars for Maximum Returns

    As author and marketing guru Seth Godin says, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.” If you want to stand out in the rehab therapy marketplace—and potentially grow your clinic—then spending money on marketing is essential. But, to ensure a maximum return on investment, you’ve got to carve out—and carefully manage—your physical therapy clinic’s budget. Knowing where to put those dollars can …

  • 5 Fun Ways to Celebrate OT Month—and Maybe Win a T-Shirt! Image

    articleApr 11, 2016 | 3 min. read

    5 Fun Ways to Celebrate OT Month—and Maybe Win a T-Shirt!

    Since its inaugural launch in April of 1980, Occupational Therapy Month has given OTs a well-deserved cause to celebrate their profession. And this year, the AOTA has given up its tradition of selecting a celebratory theme to make way for an exciting new message. They’ve developed a branded concept that truly encompasses—and honors—what it means to be an OT: “Occupational Therapy: Living Life To Its Fullest®.” Now, we’re already two weeks into April—my, how time flies!—so you …

  • 10 Tips for Social Media Compliance Image

    articleDec 29, 2015 | 3 min. read

    10 Tips for Social Media Compliance

    Your patients are using social media to inform decisions about their own health care, so as a smart healthcare provider, you should be using social media, too. But because of non-compliance concerns, you also must be judicious with its use. Social media is anything but private —and it's practically permanent. Once you put something on the Internet, chances are really, really good it will exist there forever. You may think you deleted that tweet or picture, but …

  • 6 Biggest Takeaways from PPS 2015 Image

    articleNov 16, 2015 | 10 min. read

    6 Biggest Takeaways from PPS 2015

    Last week, I joined hundreds of amazing physical therapy professionals, students, and vendors (including yours truly, WebPT) at this year's PPS Annual Conference in Orlando, Florida. Despite the uncomfortable combination of tropical heat and humidity outside—and near-freezing conference rooms inside—everyone was in high spirits. Though I never made it to Disney World, I still felt like I was in the most magical place on Earth, thanks to the inspiring and informative presentations I saw and the thought-provoking …

  • Wanna Grab a (Free) Slice of Ascend? Image

    articleJul 15, 2015 | 1 min. read

    Wanna Grab a (Free) Slice of Ascend?

    Wanna Grab a (Free) Slice of Ascend? Ascend 2015 is right around the corner, and we know you’re eager to get to Chi-Town, enjoy a slice of deep-dish pizza, and learn tips from some of the best rehab professionals in the biz. Unfortunately, conferences can cost a pretty penny , which is why we’re treating one lucky winner to the ultimate VIP Ascend package. What do you get if you win? Well, on top of receiving two …

  • PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice Image

    articleJun 23, 2015 | 6 min. read

    PT and IP: 4 Intellectual Property To-Dos for Your New Physical Therapy Practice

    This weekend, my husband and I visited a new brewery in our neighborhood. We were so stoked about its opening that we started investigating merchandise before even trying a single sip of its craft brews. Our online window shopping was cut short, though, by an odd announcement: The brewery—which already had social media pages, a website, and a huge sign erected in front of its physical location—had to change its name. Why? Because when the owners went …

  • How to Respond to Patient Reviews Image

    articleMar 18, 2015 | 6 min. read

    How to Respond to Patient Reviews

    It’s Friday night, and you’re exhausted from a busy work week. As you rummage around your kitchen looking for dinner ingredients, you open the fridge to see what’s there. It’s nearly empty, and unfortunately, the remaining groceries look, well, unappetizing. Your stomach is growling, and going out to eat is looking like your best option. Pretty soon, you’re on Yelp, tracking down the best cheesesteak your city has to offer. You sit down on the couch and …

  • Don Draper’s Guide to Digital Marketing for Physical Therapy Image

    articleMar 12, 2015 | 4 min. read

    Don Draper’s Guide to Digital Marketing for Physical Therapy

    If Don Draper strolled into today’s marketing firms, he’d need a smoke and an old fashioned, fast—well, faster than normal. Why? The computers! All the computers! And not just the devices themselves, but the marketing wizardry behind them. I’m talking about digital marketing. Now, I know what you’re thinking: “I’m not an ad-man like Don Draper. What do I need to know about digital marketing?” And to that I say, while you don’t need to be as …

  • Why Prospective Patients Can't Find You Image

    articleMar 3, 2015 | 5 min. read

    Why Prospective Patients Can't Find You

    How do you shop? If you’re like 62% of all US consumers , you browse—and purchase—products and services online. And you’re probably planning to do even more Internet shopping in the future, as you—and your online shopping peers—are becoming more and more comfortable with purchasing in a virtual setting. But before you commit to a fresh pair of shoes, a state-of-the-art stereo system, or even a new hair stylist, chances are you do a fair amount of …

  • How Your Patients are Stalking You Online—and Why That’s a Good Thing Image

    articleMar 2, 2015 | 6 min. read

    How Your Patients are Stalking You Online—and Why That’s a Good Thing

    Did you know the average American spends way more time scouring the Internet for medical information than consulting with an actual medical professional? So says Makovsky, a Public Relations firm in NYC, and Kelton, a global research and consultancy firm, in their article titled, “Online Health Research Eclipsing Patient-Doctor Conversations.” These two companies conducted their third annual US survey in July 2013, polling 1,067 Americans ages 18 and older. The results revealed that the average American spends …

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