• How to Get More New Patients Without Spending a Dime Image

    articleAug 18, 2017 | 6 min. read

    How to Get More New Patients Without Spending a Dime

    When you’re trying to get more of the stuff you need, sometimes all you have to do is ask . But shy of affecting a Dickensian persona and approaching referral sources with your hat in hand, you may not know what sort of strategy you should employ to get more patients into your clinic. The fact is, word-of-mouth advertising has been proven to boost marketing effectiveness by up to 54%. The message is clear: word-of-mouth is must …

  • 7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach Image

    articleJul 21, 2017 | 7 min. read

    7 Steps to Optimize Your Local Facebook Page for Organic and Paid Reach

    Facebook is (mostly) fun and games—until you own a business, that is. Once you're a business owner, the fun really starts. There are now 2 billion monthly users on Facebook —more than any other social network. With Facebook having so many active monthly users, it’s a powerful tool to stay connected within your community. As a rehab therapy provider, you can use Facebook to bring in new patients as well as continue to build relationships with your …

  • 6 Digital Marketing Mistakes that Will Destroy Your Practice Image

    articleJul 3, 2017 | 9 min. read

    6 Digital Marketing Mistakes that Will Destroy Your Practice

    In this day and age, it’s nearly impossible to run a successful business without using some form of digital marketing. And yet, as of 2017 nearly a third of small business owners admit to not having a company website. If you’re shocked by that statistic, it’s for good reason. With more and more people turning to the web to find providers and medical advice, rehab therapy practices can’t afford not to hop on the digital marketing bandwagon. …

  • 6 Ways to Celebrate OT Month Image

    articleApr 4, 2017 | 4 min. read

    6 Ways to Celebrate OT Month

    April is Occupational Therapy Month —and that means it’s time to bust out the confetti and celebrate! Now, many would agree that celebrating OT—and the benefits occupational therapists provide—shouldn’t merely be a one-month endeavor. But, it’s a great opportunity to showcase this amazing profession on a bigger stage. That means raising awareness about OT in general and showing appreciation for all the hard-working therapists who are helping patients become as independent as possible in their daily lives. …

  • Social Networking with Purpose: A Guide for OTs Image

    articleMar 10, 2017 | 4 min. read

    Social Networking with Purpose: A Guide for OTs

    1.86 billion Facebook users and myself agree: online networking platforms represent one of the best technological advances in recent years. If you aren’t leveraging the online sphere to grow your occupational therapy network, you may be missing out. However, we all know by now that the online world can be a rabbit hole of dead ends and misadventures. It is, therefore, critical to approach social networking with purpose.  Here are three steps to help you do just …

  • Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017 Image

    articleJan 5, 2017 | 15 min. read

    Founder Letter: 4 Predictions for PTs, OTs, and SLPs in 2017

    Last year, I laid out a handful of predictions for 2016 —and what do you know? Most of them were spot on. In fact, much of what I covered—think interoperability, the importance of data collection, payment reform, and the push toward private practice consolidation—are all holding strong and will surely continue into 2017 (well, barring any unforeseeable curveballs to the state of health care as we know it, that is). In the meantime, though, here’s what I …

  • Is Your Healthcare Practice HIPAA-Compliant on Social Media? [Quiz] Image

    articleNov 22, 2016 | 1 min. read

    Is Your Healthcare Practice HIPAA-Compliant on Social Media? [Quiz]

    Using social media for your healthcare practice is a great way to connect with your patients on a more personal level. And while that’s exciting—and awesome—it also comes with some risks. After all, when you put your practice out there on the good ol’ World Wide Web, you have to take even more care to protect your patients’ privacy and comply with all HIPAA regulations . So, in the spirit of testing your social-media savvy, take this …

  • What We're Reading Right Now Image

    articleSep 21, 2016 | 6 min. read

    What We're Reading Right Now

    Take a stroll through WebPT headquarters, and you’ll see dozens of diagrams on whiteboards, brainstorming sessions in progress, smiling faces, Nerf darts, and a whole lot of hard workers. But, if you look a little closer, you’ll notice books—tons of books. They’re displayed on shelves, stacked on desks, and even organized into mini departmental libraries. Heck, we even have an internal Google+ page where teams can leave book reviews. That’s because here at WebPT, we encourage everyone …

  • Happy World Physical Therapy Day! Image

    articleSep 7, 2016 | 3 min. read

    Happy World Physical Therapy Day!

      In 1996, The World Confederation for Physical Therapy (WCPT) designated September 8 as World Physical Therapy Day. Since then, PTs all over the globe have joined together annually on this special day to celebrate and support the physical therapy industry as a whole. Every year, the WCPT selects a theme that highlights the power PTs have to transform their communities and the world. For 2016, the theme is “add life to years.” It’s meant to encourage …

  • Sink or Swim: How Well Do You Know HIPAA? [Quiz] Image

    articleAug 30, 2016 | 1 min. read

    Sink or Swim: How Well Do You Know HIPAA? [Quiz]

    The threat of a HIPAA violation or breach is almost as scary as the thought of dangling your feet into a murky lake. (I mean, who really knows what lurks in dark water? Yikes!) That’s why we created this HIPAA quiz—to help you figure out how well you can navigate even the sketchiest of situations. And while we can’t promise that you won’t ever run into a lake monster, we can certainly say you’ll come out the …

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