• articleAug 19, 2011 | 5 min. read

    Facebook for your Practice: How to Setup your Page and Engage Both Your Current and Potential Patients

    Facebook has become a part of over 750 million user’s daily lives. There is a pretty high chance that you have a personal account to stay in touch with your family and friends, but have you ever thought of having a Facebook page for your practice? Studies in healthcare marketing have shown that Facebook can increase revenue and loyalty . Plus, it’s a great way to connect with your current patients, referring physicians and community partners. If …

  • articleAug 16, 2011 | 3 min. read

    Top 3 Best Practices for PTs on Linkedin

    Getting Started with LinkedIn Continuing our week-long social media theme, today’s topic is Linkedin . There are already over 17,000 physical therapists in the United States on Linkedin . But what is the value of Linkedin? Let’s start at square one. LinkedIn is the world’s largest professional network with over 120M+ members (think Facebook meets personal resume, but strictly professional).   Check out the video below to tell you a little bit more about LinkedIn: [swf file="http://www.youtube.com/v/ZVlUwwgOfKw" …

  • articleAug 14, 2011 | 6 min. read

    5 Things to Think About Before Using Social Media for Marketing my Physical Therapy Clinic

    Social Media has revolutionized the ability for people to connect with one another. While great for connecting with friends and family, it can also be a huge asset to your business.  Contrary to what you may think, social media is not just for posting random thoughts or crazy videos.  Facebook , LinkedIn , Twitter , and YouTube are avenues for marketing, clinic name recognition, and networking.  It is the new generation of communication that can't be ignored.  …

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