• articleSep 13, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 3

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 12, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 2

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 11, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 1

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use …

  • webinarAug 6, 2012

    Digital Health: Join the Revolution

    It’s time to boost your #mhealth clout. In this webinar, we’ll discuss innovations in digital health technology. From social media to wellness monitoring devices, this webinar covers the health 2.0 revolution and shows you why it’s not only relevant to the therapy field, but also to your clinic. This webinar was hosted by WebPT Product Expert Michael Manheimer and WebPT Sales/Marketing Ninja Lindsay Bayuk Webinar attendees will learn: Why social media is a valuable resource for you …

  • articleJul 27, 2012 | 2 min. read

    Evolve 2012: Long Beach Recap

    Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen.  Thanks to all the rehab therapists that attended Evolve 2012: Long Beach yesterday. We had an absolute blast, and we hope you did, too. If you weren’t able to make it to California, don’t worry, we’ll be throwing another bash in New York this fall. Stay tuned for more details! We could use this opportunity to write a fluffy event recap, but instead, we thought …

  • articleJul 16, 2012 | 4 min. read

    #SolvePT: What’s the Deal with RC 23-12?

    Today’s post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. As you probably already figured out, we have two passions in life―well, maybe more, but for the purposes of this discussion let’s stick with top two―physical therapy and technology. That’s why we like to keep a close eye on everything that happens in the space where our two passions collide. We’re talkin’ #solvePT . So, when we came across an article written by Amy-Lynn Engelbrecht about …

  • articleJul 11, 2012 | 4 min. read

    Improve Your Practice Through Social Media

    Last week we talked about why social media is a valuable health resource for patients . But what about the health care provider? The all-consuming prevalence of social media has permeated every corner of business, including healthcare, which has helped spawn the digital health movement . The social media healthcare connection is inevitable , so it’s time to get on board . In an article on amednews.com , Pamela Lewis Dolan lists four ways medical professionals can …

  • articleJul 2, 2012 | 6 min. read

    Social Media: A Valuable Health Resource for Patients

    Think about how many find their, say, dentist, dermatologist, or even physiotherapist—probably word of mouth via a friend or family. Of course, nowadays word of mouth is less from the mouth and more from a tweet or Facebook status update. In a post on Merge , Adam Landrum discusses a PwC study entitled “Social Media ‘Likes’ Healthcare,” which shows that social media influences patients’ decisions about selecting health providers. Patients are increasingly using information from social media …

  • articleJun 19, 2012 | 4 min. read

    #Solve PT: Do You Stand for Something?

    Today’s post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen as well as WebPT co-founder Heidi Jannenga, PT, MPT, ATC/L. Have you been following #SolvePT? Lots of participation, awareness, and most importantly, action. It’s grown from a Twitter conversation to an entire movement, and we wholeheartedly support the cause. So, we’d like to dedicate today’s blog post to the kickass therapists who have led, joined, and gotten involved to build the physical therapy brand and increase …

  • articleMay 18, 2012 | 4 min. read

    9 Small Business Tech Tools for Your Clinic

    As a small business, there are tons of apps, websites, and digital tools you can use to help you manage, market, and grow your practice. Here, I break down nine small biz wonders to aid you and your clinic. Websites 1.)    LinkedIn   If you’re not yet on LinkedIn, it’s officially time to sign up . LinkedIn is the ultimate networking site. You can communicate with physicians and customers, both of which can provide great feedback, reviews, …

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