• articleApr 4, 2013 | 1 min. read

    This Week in PT News

    A duck is helping to spread the word about the value of physical therapy in Aflac's latest ad campaign. We love the attention this funny commercial is getting, and having a spotlight on physical therapy is always great for marketing and branding our profession! If you haven't seen it, check out the TV spot right here . April is Occupational Therapy Month. What an awesome opportunity to promote this great profession! We want to share with you …

  • articleApr 1, 2013 | 1 min. read

    Happy OT Month

    Today marks the beginning of Occupational Therapy Month—and that’s no April Fool’s joke —so we wanted to share with you a special message to all OTs from Alex Zarazua, WebPT’s Support Team Lead (and the newest addition to the WebPT Product Team).  Alex Z, WebPT Support Team Leader, thanks OT's for being awesome from WebPT on Vimeo . Looking for more information about this month of OT appreciation? Check out the American Occupational Therapy Association's website and …

  • articleMar 27, 2013 | 1 min. read

    This Week in PT News

    Today's blog post comes from WebPT Community Manager, Mark Kats. A robot performing speech and physical therapy? A UMass Amherst study explores the prospect of using a personal humanoid robot to help stroke patients recover by delivering therapy. Think: word retrieval games and arm movement tasks. Check out the full article here. Support AB 1000! PTs in California continue to fight for California patients’ rights to directly access quality, cost-effective, and safe physical therapy services. Get the …

  • articleMar 20, 2013 | 1 min. read

    This Week in PT News

    Today's post comes from WebPT Community Manager Mark Kats. Several news outlets reported on the recent New England Journal of Medicine study that finds physical therapy to be as effective a treatment for a torn meniscus as knee surgery. This is great news for patients and physical therapists alike. It's also another in a series of great arguments for direct access. Read the full article here . Speaking of direct access, looks like Indiana will join the …

  • articleJan 29, 2013 | 5 min. read

    How to Get Started in Blogging

    According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were using blogs as a way to have instant, two-way communication with customers and prospects online. So, why wouldn’t rehab therapists blog? It’s a great way to educate the community, give your practice personality, …

  • articleJan 29, 2013 | 5 min. read

    A PT’s Guide to Reputation Management

    Today’s blog comes from E-rehab.com President David Straight, PT, DPT, OCS. E-Rehab provides physical therapy websites, video, email newsletters, search, and social media for physical therapy-owned private practices. Contact David at 800.468.5161 or dave@e-rehab.com .   As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one to lose it.” With this statement in mind—and 21 st century technology—let’s talk about reputation management in 2013. Here are a few questions …

  • How to Choose the Right Social Media Platform for Your Rehab Therapy Practice Image

    articleJan 9, 2013 | 4 min. read

    How to Choose the Right Social Media Platform for Your Rehab Therapy Practice

    Between Google+, Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Instagram, and whatever other cool, new social network just launched a minute ago, there are plenty of platforms for you to choose from. But which platform is right for you and your practice? Social media is a conversation—not an ad—platform, so it’s not necessary (or advantageous) to suddenly arrive on the social scene with as many profiles as you can create. It’s much more important to select the platforms that …

  • articleDec 20, 2012 | 2 min. read

    Finding Inspiration on Twitter

    These past few months we’ve reached out through the Twitterverse and asked members of the rehab community what inspires them. In honor of this month’s theme being inspiration, we thought we’d share some of the tweeted responses: Ryan K ‏@physiorehab @WebPT inspired by the ability to help people. Ultimately I am a fixer so I like to fix problems #WinWin PhysioGuru ‏@physio_guru @WebPT When I started out as a PT, it was the fact that someone who …

  • articleSep 28, 2012 | 4 min. read

    Modern Marketing: A Waste of Time or Time Well Spent?

    Today's blog post comes from Jack Sparacio , MSPT, COMT, CFMT, and owner of PT Marketing Consultants and Sparacio Physical Therapy . Like many of you, I am a private practice owner and the dedicated marketing director of my company.  Over the last few years, with the continuous evolution of social media and web development, companies are changing their approach to marketing. Modern digital strategies are replacing more traditional, “old school” marketing. Unless you have been living …

  • articleSep 14, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 4

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

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