So, you’ve got a marketing plan, you’ve honed your content-creation skills, and you’re ready to get down to (marketing your) business. As with any new endeavor, the road ahead might be a little bumpy—but that’s okay.
So, you’ve got a Facebook page for your physical therapy practice. Now what? Well, posting great content that grabs your audience’s attention (and doing it often) should be a top priority on your social media profiles. But knowing what to post can throw some would-be PT social media managers for a loop—especially when you’re focused on treating the patients you already have in your practice.
I love a little healthy competition. From burning up the court as a collegiate basketball player to founding and growing a market-leading technology company, I’ve learned the value of building an intelligent strategy and keeping my eye on the ball.
Some people believe it takes 10,000 hours of dedicated practice to completely master a skill. It’s a (sometimes) divisive school of thought, but let’s say—for a second—that we live in a world where it’s completely true. Well, in this world, I’m a master social media user.
Contrary to what today’s youth would have you believe, Twitter is more than just a platform for sarcastic quips and cute animal videos. (Trust me: I’m a youth.) In fact, it’s the perfect place to keep up with industry news, check in with your favorite PT leaders and advocates, and learn about the latest and greatest treatment approaches.
This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.
Having trouble deciding what type of advertising you want to try in 2020? Print advertising can be difficult to track, and pay-per-click marketing is too expensive.
Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
Are you using your blog, email newsletter, and social media channels to publish original content that resonates with your patients?