• 4 Video Ideas to Humanize Your PT Business Image

    articleApr 29, 2019 | 6 min. read

    4 Video Ideas to Humanize Your PT Business

    Video is one of the most—if not the most—engaging types of content on social media. It keeps users’ attention 5 times longer than any other type of post, and it’s also—in my opinion—the best way to humanize your company. After all, it’s in our nature to trust a person over a business . So, if you show your patients (and potential future patients) that your business is filled with genuine people who care about their recovery, they …

  • Discovering and Marketing Your Physical Therapy Niche Image

    articleApr 25, 2019 | 6 min. read

    Discovering and Marketing Your Physical Therapy Niche

    If you’ve been following along on the WebPT Blog , then you already know how important it is to develop a unified brand for the PT profession . After all, as it stands, many people still don’t understand the value of physical therapy. And that’s gotta change—if you want to serve more patients, that is. But, that doesn’t negate the importance of creating a stellar brand for your own practice —one that resonates with your audience and …

  • 3 Keys to Creating Content Your Patients Actually Want to Read Image

    articleApr 17, 2019 | 6 min. read

    3 Keys to Creating Content Your Patients Actually Want to Read

    You’ve got a blog , an email newsletter , and an active social media presence . And that’s all great—as long as you’re using those channels to publish original content that your network of patients (current, past, and prospective ones) actually want to consume. Otherwise, you’re putting in an awful lot of work for very little reward. But how do you ensure you’re (1) generating physical therapy blog ideas that actually resonate with your audience, and (2) …

  • 4 Ways to Market Your PT Clinic's Culture Image

    articleApr 10, 2019 | 6 min. read

    4 Ways to Market Your PT Clinic's Culture

    Why do patients drop out of therapy? As we explain in this WebPT Blog post , it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians , there’s no …

  • 20 GIFs to Get You Excited for OT Month 2019 Image

    articleApr 2, 2019 | 2 min. read

    20 GIFs to Get You Excited for OT Month 2019

    Occupational therapists, how do we love thee? Let us count the ways (with these gifs): OTs are a rare breed. tumblr.com Not only are they natural caregivers... Tenor.com ...but being a great OT requires someone with natural creativity… Giphy.com ...and a talent for puzzle-solving. Ungeek.ph Many occupational therapists have a taste for adventure. Giphy.com So it’s a good thing occupational therapists can work pretty much anywhere. Giphy.com Plus, OTs can work in a variety of settings, from helping …

  • What’s a Value Prop, and Why Does Your PT Clinic Need One? Image

    articleApr 1, 2019 | 6 min. read

    What’s a Value Prop, and Why Does Your PT Clinic Need One?

    We’ve written a gazillion posts about the importance of selling the value of physical therapy—as well as the value of your specific services. After all, so few of the patients who could benefit from receiving physical therapy are actually receiving it. Thus, it’s clear that most of the general public still doesn’t understand what this profession is capable of —namely, helping people restore function, improve wellbeing, and recover from injury without relying on dangerous, costly interventions such …

  • [Quiz] Is Your PT Clinic Marketing to the Right Patients? Image

    articleMar 25, 2019 | 1 min. read

    [Quiz] Is Your PT Clinic Marketing to the Right Patients?

    We’ve been talking about the importance of marketing directly to patients for a while now. After all, patient-consumers are taking an even more active role in their healthcare decisions . But even PT clinics that do market their practices to patients often do so without having a strategy in place. And that’s concerning, because if you’re not thinking strategically about how you’re spending your marketing dollars—not to mention your time—then you’re probably not going to see the …

  • 6 Keys to Branding Your PT Clinic Image

    articleMar 22, 2019 | 7 min. read

    6 Keys to Branding Your PT Clinic

    If you want to build a successful physical therapy clinic , there are a few non-negotiables you’ll want to keep in mind, and one of those is building a solid brand. In order to brand a PT clinic, you’ll need to know who you’re serving, why you’re serving them, what you’ll provide, and how you’ll generate income in the process. Of course, there are tons of additional—and equally important—considerations, including your company’s legal structure, payer mix , …

  • The Golden Rules of Running a PT Clinic Blog Image

    articleMar 14, 2019 | 7 min. read

    The Golden Rules of Running a PT Clinic Blog

    If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant —as opposed to looking like nothing more than a digital brochure for your clinic. Furthermore, blogging allows you to …

  • 10 Physical Therapy Marketing Metrics that Matter  Image

    articleMar 5, 2019 | 6 min. read

    10 Physical Therapy Marketing Metrics that Matter

    There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written . But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of …

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