• The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • 10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month Image

    articleMay 1, 2018 | 5 min. read

    10 Great Reasons to High-Five an SLP this Better Hearing and Speech Month

    May is Better Hearing and Speech month—a time dedicated to raising awareness about communication disorders and the role speech-language pathologists (SLPs) and audiologists play in providing life-changing treatment. This is a month where we, as hearing and speech professionals, educate and celebrate. As a speech-language pathologist, I know all of the incredible things that SLPs do and all of the awesome knowledge and skills they possess—and this month, I want to share that appreciation with the world. …

  • Celebrating OT Month 2018: 10 Reasons I Still Love Being an Occupational Therapist Image

    articleApr 2, 2018 | 4 min. read

    Celebrating OT Month 2018: 10 Reasons I Still Love Being an Occupational Therapist

    On the first day of my first job as an OT, I remember being told about an OT with 20 years of experience in the field. I was in awe of her expertise, knowledge, and skill. But the thing that impressed me the most about this highly experienced OT was the compassion she showed for her clients and their families—and her passion for occupational therapy. Looking back on that day, it seems like someone must have hit …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • 6 Fresh Ideas for Keeping Patients Engaged Between Appointments Image

    articleJan 26, 2018 | 5 min. read

    6 Fresh Ideas for Keeping Patients Engaged Between Appointments

    There are no guarantees in life, and that certainly applies to retaining patients. Each time a patient walks out your door, it could be the last you see of him or her. But, there’s good news: tools like patient engagement software, automated appointment reminders, and interactive home exercise programs give providers a way to keep patients engaged throughout the duration of care, making it much easier to catch patient dropout before it happens—and even prevent it. But, …

  • Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018 Image

    articleJan 3, 2018 | 10 min. read

    Founder Letter: Top 4 Trends for PTs, OTs, and SLPs in 2018

    It’s become an annual tradition of mine to look ahead to the new year and forecast the trends that are most likely to impact the rehab therapy industry. While I don’t have a crystal ball—what would be the fun in that?—I’ve gotten pretty good at predicting what’s on our horizon. (You can check out my 2017 post here and my 2016 one here .) There’s nothing on my list for this year that should come as a …

  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Common Questions from our Physical Therapy Website Optimization Webinar Image

    articleOct 18, 2017 | 21 min. read

    Common Questions from our Physical Therapy Website Optimization Webinar

    On October 17, 2017, WebPT’s own Charlotte Bohnett and Shawn McKee hosted a webinar detailing how rehab therapy practices can make themselves findable—and, more importantly, discoverable—online. During the presentation, they covered everything from blogging and soliciting reviews to keywording and optimizing online profiles. It was a lot of juicy information—and we received a lot of juicy questions from our audience. We’ve compiled the most common ones—and their answers—in the FAQ below. Reviews Can I send patients a …

  • The Rehab Therapist’s Guide to Facebook Advertising Success Image

    articleSep 22, 2017 | 10 min. read

    The Rehab Therapist’s Guide to Facebook Advertising Success

    A couple of months ago, I explained steps for optimizing your Facebook page . Since then, you’ve (hopefully) steadily improved your page’s performance. You’ve created your page, completely filled out your profile, begun building your reviews, and started posting and engaging on a regular basis. Now, it’s time to take the next step: running Facebook Ads. Facebook Ads provide a cost-effective way for you to reach a super-targeted audience. It might sound complicated, but don't be intimidated. …

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