SEO Archives | WebPT

illustration of a combination wrench with the words Physical Therapy etched into it.
article

18 Top Marketing Tools for PTs

This may be a controversial opinion, but I love IKEA furniture: it’s stylish, minimalist, affordable, and very Scandinavian. Okay, so there’s a chance you’ll have a few screws and bits of fiberboard left over after piecing together your new Fjӓllbo TV stand—but as long as you have the right tools, putting it together is far from rocket science.

Read More
article

FAQ: Make Google Do It: How to Use the Internet to Win More Patients

Earlier this week, Heidi Jannenga, PT, DPT, ATC, and Scott Hebert, PT, DPT, hosted a webinar that dove into the depths of digital marketing in the age of the almighty Internet. Though they covered a lot of ground, they weren’t able to address all the questions that filtered in during the hour-long presentation. So, we took it upon ourselves to compile (and answer!) the most commonly-asked questions of the bunch! Don’t see the answer to your question? Drop a comment at the bottom of the post, and we’ll do our best to give you a gold star-worthy answer.

Read More
article

The Golden Rules of Running a PT Clinic Blog

If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.

Read More
article

How to Install Google Analytics on Your Website

You already know that you need Google Analytics on your website. (And if you didn’t know that, then I recommend reading my Intro to Google Analytics for Private Practices to find out why you need to drop what you’re doing and install it right away!) So now, you’re probably wondering how to actually add Google Analytics (GA) to your site.

Read More
article

The How and Why of Google My Business

What keeps you awake at night? Are you worried about that leaky faucet in the kitchen? Or is it your clinic that demands your mind’s attention in the wee hours of the morning? Perhaps you’re concerned that potential new patients won’t be able to find your business online—or worse, that they’ll see that dreaded one-star review when they search your company’s name.

Read More
article

Intro to Google Analytics for Private Practices

Do you want to acquire more patients? Do you want your current patients to show up to their appointments more often? What if you could start working toward accomplishing both of those goals—and more—for free? Got your attention now, don’t I! It’s easy to meet those goals if your company has a strong digital presence—one that is built around your website.

Read More