One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your mind isn’t buzzing around productivity requirements or Medicare’s latest data-reporting program.
Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources.
Need a marketing strategy that helps you achieve your revenue goals? Take this quiz to found out which style of marketing would be most effective for your practice.
Here are the most frequently asked audience questions from our recent webinar exploring strategies for dealing with lack of patient progress toward therapy goals.
Ready to take your clinic’s sales and marketing efforts to the next level? It might be time to hire a professional.
The private practice rehab industry loves to talk marketing—WebPT included. We all scour the Internet for ways to improve referral marketing, online marketing, print marketing. But clinic directors, managers, and therapists alike seem to adamantly avoid or abhorrently oppose anything related to sales.