sales tactics Archives | WebPT

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How to Host a Community Event at Your PT Clinic

One of the best ways to make your mark in your local market is to embrace your community with open arms—and an open house (so to speak). Community events are a great way to draw potential patients to your clinic—especially if your practice is in a small town or a tight-knit community. You can use events to showcase what your practice is all about, or even just to interact with patients in a relaxed setting, when your mind isn’t buzzing around productivity requirements or Medicare’s latest data-reporting program.

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Common Questions from our Art of Discovering and Selling Value Webinar

Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources.

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PTs Are Salespeople Too

If you shy away from the sales game, you might be selling yourself short. Here’s how private practice PTs can embrace their inner salesperson.

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Why Marketing and Sales Go Hand-in-Hand

The private practice rehab industry loves to talk marketing—WebPT included. We all scour the Internet for ways to improve referral marketing, online marketing, print marketing. But clinic directors, managers, and therapists alike seem to adamantly avoid or abhorrently oppose anything related to sales.

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