• Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • Untapped Potential: The Art of Discovering and Selling Your PT Value Image

    webinarApr 3, 2018

    Untapped Potential: The Art of Discovering and Selling Your PT Value

    As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service. Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction.

      If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

  • Testimonial Release Form Image

    downloadDec 22, 2016

    Testimonial Release Form

    Identifying ways to build your business can be challenging. Traditional approaches might lead you to diversify your payer mix, boost your marketing budget, or fine-tune the effectiveness of your website. All good options. But think “customer satisfaction.” When people fall in love with a business, they love to talk it up—and even more care to listen. Drum roll, please: solicit patient reviews and testimonials. Some names and faces are surely popping into your head—and plenty of your …

  • Hiring the Right Marketing and Sales Person for Your Practice Image

    articleMay 15, 2014 | 5 min. read

    Hiring the Right Marketing and Sales Person for Your Practice

    As a physical therapist, you know that the vast majority of the general public could benefit from your services in one way or another. The sad reality, though, is that most people don’t even know what physical therapists do —let alone how seeing a PT could drastically improve their quality of life. In any business, though, profits are driven by demand. And if you want to keep your doors open—or better yet, grow your practice—then you have …

  • PTs Are Salespeople Too Image

    articleMay 7, 2014 | 6 min. read

    PTs Are Salespeople Too

    Salespeople often get a bad rap—for being too pushy, too manipulative, too flat-out obnoxious. And many times, that negative association is well deserved. I mean, when’s the last time you picked up a telemarketing call and said to the person on the other end of the line, “Thank you so much for interrupting my family dinner! Of course I want to take advantage of this one-time credit card offer!” The problem is, sales stereotypes often prevent legitimate …

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