• Don’t Be Cruel: 8 Reasons You’re Losing Patients Image

    articleFeb 19, 2018 | 11 min. read

    Don’t Be Cruel: 8 Reasons You’re Losing Patients

    If your baby leaves you, The King suggests a place to dwell: the Heartbreak Hotel. But whether or not a patient intends to be cruel, if he or she leaves you , it doesn’t just break your heart—you also lose a shocking amount of revenue . And as we mentioned in this post , 20% of patients drop out of therapy after the third visit, and 70% fail to complete their full course of care. Talk about …

  • Why Your Patient Satisfaction Score is Meaningless Image

    articleFeb 14, 2018 | 8 min. read

    Why Your Patient Satisfaction Score is Meaningless

    I love ice cream—like, really love it. And if there’s one thing I can say about living in Phoenix, it’s that we’ve got a pretty killer ice cream scene—which makes sense when you consider that Phoenician summer days can climb all the way up to a balmy 120 degrees. So when I’m in the mood for something sweet, I know I’ve got options. However, more often than not, I find myself hitting up my favorite ice cream …

  • Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue Image

    webinarFeb 12, 2018

    Knock Out Patient Dropout: 8 Ways to Increase Retention and Revenue

    In one corner, we have a highly skilled rehab therapy provider known for delivering amazing clinical outcomes through noninvasive, movement-based treatment. And in the other corner, we have a discouraged, disengaged patient whose quality of life has taken a major hit due to musculoskeletal pain and dysfunction.

      If you’re a rehab therapy provider, you’ve probably seen this battle play out more times than you can count—and we’re betting that more often than not, your therapy …

  • Common Questions from Our Stalled Patient Progress Webinar Image

    articleFeb 7, 2018 | 9 min. read

    Common Questions from Our Stalled Patient Progress Webinar

    Earlier this week, Dr. Heidi Jannenga, PT, DPT, ATC/L, the president and co-founder of WebPT, teamed up with Charlotte Bohnett, WebPT’s director of demand generation, to host a webinar on common barriers to patient progress —and strategies for overcoming them. During the question-and-answer portion of the presentation, we received quite a few audience questions on the nuances of fostering patient engagement and moving patients toward their therapy goals as efficiently as possible. We’ve compiled the most frequently …

  • The Surprising Cost of Losing a Single Patient Image

    articleJan 19, 2018 | 7 min. read

    The Surprising Cost of Losing a Single Patient

    No business wants to lose a customer, and no healthcare provider wants to lose a patient. It’s bad for business, and it may very well be bad for your patients’ wellbeing. But what does losing a single patient really cost a rehab therapy practice—especially if that patient had gone on to be a loyal one? (Hint: It’s more than you might expect.) Read on to learn how to calculate the cost of losing a patient in your …

  • Drop the Doc: Using Direct Access to Build a More Profitable PT Practice Image

    articleJan 10, 2018 | 6 min. read

    Drop the Doc: Using Direct Access to Build a More Profitable PT Practice

    For most physical therapy clinics, physician referrals have provided a steady trickle of new patients over the years—enough to keep the doors open, at least. But, when you expand your patient acquisition efforts beyond marketing to local physicians—specifically, by turning your focus to the patients themselves—you could exponentially increase the number of new patients walking through your door. Remember, today’s patients are researching their care options before they even talk to their doctors—which means there's a huge …

  • Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them) Image

    webinarDec 22, 2017

    Stalled Out: 5 Reasons Your Patients Aren't Progressing (and What to Do About Them)

    If life is a highway, then it’s a wild, bumpy one. And while our patients want to ride it (all night long), with all those twists, turns, and potholes, they’re bound to get banged up. Fortunately, you’re here to help get them back in top form. But, helping patients achieve their goals is hard work—for you and for them—and while everyone strives to be a Ferrari, it’s common to plateau at Pinto. And that’s when the risk …

  • Modern Marketing Decoded: A Guide for Rehab Therapists Image

    downloadDec 5, 2017

    Modern Marketing Decoded: A Guide for Rehab Therapists

    Do you feel like your practice’s website could use a dose of TLC? Are you worried that potential patients aren’t finding you online? Have your attempts at generating online buzz fizzled out—or worse, backfired? If so—and if you want your rehab therapy practice to “live long and prosper”—then you may need to rethink your current marketing strategy. But, venturing into the brave new world of modern marketing can be a lot—especially if you’re new to the game. …

  • Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017 Image

    articleOct 5, 2017 | 11 min. read

    Think Big, Think Differently: 6 Bits of Inspiration from Ascend 2017

    The overarching theme of Ascend 2017 —the fourth-annual installment of rehab therapy’s premier business summit—was, quite simply, “Think big.” But, based on what we learned from our esteemed group of speakers over the course of two inspiration-filled days in Washington, DC, a more accurate tagline for this year’s conference might have been, “Think differently.” After all, in a field as complex as health care, grand aspirations are not enough. To solve the problems plaguing this industry, we …

  • Founder Letter: Direct Access: Why PTs Are Doing it Wrong Image

    articleOct 4, 2017 | 8 min. read

    Founder Letter: Direct Access: Why PTs Are Doing it Wrong

    Over the years, I’ve heard a lot of excuses as to why PTs who don’t practice in states with unrestricted physical therapy direct access shouldn’t bother marketing to patients or even accepting direct access patients at all—excuses like: “We can't see patients without a referral.” “Our physicians send us plenty of patients.” “Our payers make us obtain referrals, anyway.” “I couldn’t possibly charge cash for my services.” And my personal favorite: “There’s no point in marketing to …

Pages

Achieve greatness in practice with the ultimate EMR for PTs, OTs, and SLPs.