• Untapped Potential: The Art of Discovering and Selling Your PT Value Image

    webinarApr 3, 2018

    Untapped Potential: The Art of Discovering and Selling Your PT Value

    As the old saying goes, “In the absence of value, price is always an issue.” In other words, people aren’t going to pay for something they don’t consider valuable—whether that’s a car, a software, a new haircut, a piece of art, or even a healthcare service. Unfortunately, healthcare providers in general—and physical therapists in particular—tend to overlook the value issue, instead focusing solely on the price problem. What they may not realize, though, is that price and …

  • Common Questions from Our Physical Therapy Patient Retention Webinar Image

    articleMar 28, 2018 | 12 min. read

    Common Questions from Our Physical Therapy Patient Retention Webinar

    Strive Labs co-founders Ryan Klepps and Scott Hebert recently joined WebPT president Heidi Jannenga for an insightful webinar about improving patient retention and reducing early patient drop-out. We know this is a super-relevant topic, especially because the cost of diminishing patient visits represents a $6 billion problem that not many people in the industry are talking about—at least not yet. As a result, we received a slew of great questions that we couldn’t get to live on …

  • Patient-Focused Revenue Strategy for Outpatient Rehabilitation Image

    articleMar 23, 2018 | 6 min. read

    Patient-Focused Revenue Strategy for Outpatient Rehabilitation

    If you run an outpatient rehabilitation practice, facility, or department, chances are good that you’ve been looking for ways to help boost your organization’s revenue—especially given the fact that third-party reimbursement rates have been steadily declining (or at least remaining stagnant) for a while now. While you could certainly try to renegotiate your contracts —or haggle for more approved visits per patient—these strategies may require more effort than they’re worth. Instead, there are patient-focused strategies you can …

  • What Type of Marketing is Actually Right for Your Practice? [Quiz] Image

    articleMar 21, 2018 | 1 min. read

    What Type of Marketing is Actually Right for Your Practice? [Quiz]

    Google is great for many things—like locating great Thai restaurants in your neck of the woods, planning vacations, and settling arguments over what movie won which Oscar. But when it comes to selecting the best marketing strategy for your rehab therapy practice, that’s one problem not even good ol’ Google can solve. That’s because while the Googs can list more than 100 types of marketing strategies, many of them won’t apply to rehab therapy marketing—and most of …

  • Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue Image

    articleMar 19, 2018 | 6 min. read

    Referrals Run Dry: How Consolidation is Impacting PT Practice Revenue

    The physical therapy industry has seen more than a few ebbs and flows when it comes to consolidation. However, as WebPT President Heidi Jannenga, PT, DPT, ATC/L, pointed out in this predictions post , consolidation is currently on the rise—and more and more independent practices are being absorbed into larger systems. As a result, it’s becoming increasingly challenging for the remaining small-to-medium-sized practices to obtain enough physician referrals to compete with big physical therapy companies and large …

  • What is Patient Relationship Management (PRM), and Why Does It Matter? Image

    articleMar 16, 2018 | 5 min. read

    What is Patient Relationship Management (PRM), and Why Does It Matter?

    Imagine a world with one simple solution that attracts new patients , prevents patient dropout , and delivers better health outcomes . Sounds too good to be true, right? But, a new movement in the rehab therapy sphere is making this dream a reality: it’s called patient relationship management (PRM). If you haven’t boarded the PRM train just yet, there’s no time like the present to make it an integral part of your clinic’s business strategy. But …

  • 4 Creative Ways to Leverage Online Patient Reviews Image

    articleMar 15, 2018 | 5 min. read

    4 Creative Ways to Leverage Online Patient Reviews

    If you’ve been reading the WebPT Blog for any amount of time, you’ve most likely come across a post or two about the importance of cultivating a plethora of positive online reviews. After all, online reviews provide prospective patients with the social proof they may need to choose your practice over another. They also set a baseline for the patient experience—and help improve your findability online. While you could certainly glean a ton of great benefits from …

  • The Dos and Don’ts of Physical Therapy Marketing Image

    articleMar 13, 2018 | 9 min. read

    The Dos and Don’ts of Physical Therapy Marketing

    If you’re like many physical therapists and practice owners, promoting your clinic’s brand often feels akin to stumbling across a minefield loaded with revenue-destroying marketing mishaps and blunders. Or perhaps you feel lost in a maze of budgetary figures , ever-changing social media platforms, and web design and development . But, as long as you stick to a few rules of thumb, you can easily avoid an expensive mistake . To that end, here are some major …

  • Founder Letter: The $6 Billion Problem Nobody in PT is Talking About Image

    articleMar 6, 2018 | 7 min. read

    Founder Letter: The $6 Billion Problem Nobody in PT is Talking About

    If you’re in the physical therapy business, I don’t have to tell you that profit margins are slim. As a former clinic director, I know how tight PT practice budgets are. In fact, that’s what led me to create WebPT in the first place: I was spending way too much money on documentation and dictation, and I desperately needed a way to trim that expense. At that time, though, electronic documentation was a fairly novel concept in …

  • Instant Success: How to Increase Online Patient Reviews in One Step Image

    articleFeb 22, 2018 | 6 min. read

    Instant Success: How to Increase Online Patient Reviews in One Step

    If you’re a savvy practice owner, then I don’t need to tell you that online reviews are essential to your clinic’s reputation—and ultimately, its success. If your practice doesn’t have a plethora of positive online reviews—or worse, you have a plethora of negative reviews —then you could have a tough time attracting new patients. If your business is in that boat, it’s hard not to wonder what you’re doing wrong—and what you can do to fix it. …

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