• The PT's Guide to Starting a Private Practice Image

    downloadOct 9, 2018

    The PT's Guide to Starting a Private Practice

    If your dream is to own a physical therapy private practice, then you’ve got a whole lot of bases to cover—everything from picking a location with the right amount of curb appeal to crossing your legal T’s and dotting your credentialing I’s. Fortunately for you, we teamed up with a handful of successful private practice owners who know a thing or two about achieving business liftoff, amassed all of their real-world knowledge, and organized it into one …

  • Everything I Wish I’d Known Before Opening My PT Practice Image

    articleJul 30, 2018 | 18 min. read

    Everything I Wish I’d Known Before Opening My PT Practice

    A little more than three years ago, Kaci Monroe realized her dream of opening her own physical therapy private practice (to learn more about Kaci’s entrepreneurial journey, check out this blog post ). Since then, she’s grown her small, Bigfork, Montana-based clinic into a very successful—and very busy—operation. So busy, in fact, that she decided to open a second location this past year. Oh, and she also remodeled a house, had a baby, and sped her way …

  • Founder Letter: The Real Root of the PT Brand Problem Image

    articleJun 5, 2018 | 11 min. read

    Founder Letter: The Real Root of the PT Brand Problem

    Here at WebPT, we’ve been busy analyzing the results of our second annual state of rehab therapy survey—and it turns out that the patient retention problem is even worse than we thought (and we thought it was pretty bad). According to our data, only about 10% of patients—one in ten—actually complete their entire course of care. And this is only the tip of a very problematic iceberg for our industry—because when we don’t retain our patients, we: …

  • The Bare-Bones Social Media Guide for PT Clinics Image

    articleMay 17, 2018 | 5 min. read

    The Bare-Bones Social Media Guide for PT Clinics

    I’ll admit it: during the first five years of my career, I was extremely opposed to using social media. I felt uncomfortable when patients asked to friend me on Facebook, and I got nervous about employers checking in on my personal life. Along the way, though, I was forced to change my tune. When I launched my non-clinical physical therapy career as a copywriter and entrepreneur, I had to learn the art of self-promotion. As PTs, we’re …

  • Common Questions from our Art of Discovering and Selling Value Webinar Image

    articleMay 16, 2018 | 12 min. read

    Common Questions from our Art of Discovering and Selling Value Webinar

    Earlier this week, WebPT President Heidi Jannenga, PT, DPT, ATC/L, and guest host Tannus Quatre, PT, MBA, hosted a webinar designed to help physical therapists learn the art of discovering—and selling—their value. While PTs have historically shied away from sales, in today’s evolving healthcare ecosystem, it’s absolutely imperative that all providers—and especially specialists such as rehab therapists—excel at positioning the benefits of their services in such a way that resonates with patients, payers, and referral sources. At …

  • What’s Wrong With Physical Therapy Marketing Today Image

    articleMay 7, 2018 | 7 min. read

    What’s Wrong With Physical Therapy Marketing Today

    There’s a lot at stake when it comes to successfully marketing your physical therapy practice —as well as your profession. But unfortunately, many physical therapists avoid the topic altogether. After all, marketing is closely related to sales—and sales often gets a bad rap. But, we’re not about the hard-ball, cringe-worthy, manipulative sales tactics that make us all uncomfortable; instead, we’re all about positioning your value in such a way that your audience can actually relate to it—and …

  • Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think Image

    articleMay 2, 2018 | 11 min. read

    Founder Letter: Why You Must Sell Yourself as a PT—Just Not the Way You Might Think

    I recently came across this PPS Impact Magazine article in which author Paul Gough, BSC (HONS), MCSP, SRP, HPC, makes the case for why physical therapists should never sell themselves—but instead “turn this notion on its head and make the ‘selling conversation’ about [patients] and the destination that they want to get to.” In other words, instead of selling your credentials, CEUs, years of experience, and awards, Gough recommends that you focus your “selling” energy on helping …

  • Mitigating Revenue Risk in Your Outpatient Rehab Facilities Image

    articleApr 24, 2018 | 4 min. read

    Mitigating Revenue Risk in Your Outpatient Rehab Facilities

    Whether you’re at the helm of one outpatient rehab facility or many, the challenge to provide exceptional clinical care—and remain profitable enough to continue supporting your staff and serving your patients—remains the same. And while this challenge certainly isn’t anything new in our profession, it’s getting increasingly difficult to overcome as regulations become more stringent and adhering to them becomes more time-consuming—all as payments continue to decrease. Given the current state of healthcare reform, strategies for mitigating …

  • Playing for Keeps: The How and Why of Patient Loyalty Image

    articleApr 13, 2018 | 9 min. read

    Playing for Keeps: The How and Why of Patient Loyalty

    I have a confession to make: I have a not-so-secret “thing” for epic tales. King Arthur? Love it. Lord of the Rings? Yes, please. Game of Thrones? You betcha. If it has swords, wizards, and a medieval setting, then you can count me in. While I find it difficult to pinpoint a single reason for my fondness of these stories, one thing that draws me in is the loyalty and devotion their heroes have to a chosen …

  • NPS® in Health Care: Leveraging Loyal Patients to Drive New Business and Improve Revenue Image

    articleApr 6, 2018 | 8 min. read

    NPS® in Health Care: Leveraging Loyal Patients to Drive New Business and Improve Revenue

    Most rehab therapy business owners, executives, and administrators understand the value of happy, loyal patients—especially given that a patient’s attitude toward, and relationship with, his or her provider can majorly impact the outcome of that patient’s treatment. But, did you know that you can use Net Promoter Score® (NPS®) tracking to systematically identify your already-pleased patients and leverage them to drive new business and improve your revenue? This powerful metric can also help you learn about, prioritize, …

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