• articleJul 2, 2012 | 6 min. read

    Social Media: A Valuable Health Resource for Patients

    Think about how many find their, say, dentist, dermatologist, or even physiotherapist—probably word of mouth via a friend or family. Of course, nowadays word of mouth is less from the mouth and more from a tweet or Facebook status update. In a post on Merge , Adam Landrum discusses a PwC study entitled “Social Media ‘Likes’ Healthcare,” which shows that social media influences patients’ decisions about selecting health providers. Patients are increasingly using information from social media …

  • articleApr 16, 2012 | 3 min. read

    How To Build Profitable Relationships and Grow Your Practice

    Our contributing blogger today is WebPT Member,  Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of  Sparacio Physical Therapy P.C.  in New York. We're excited to have Jack sharing his expertise. Thanks Jack! PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW! This is universally accepted as one of the golden rules of marketing. If you want your clinic and/or company to grow, you need to develop relationships with people (especially physicians).  So, the million …

  • articleFeb 6, 2012 | 2 min. read

    10 Ideas to Generate Referrals from Your Patients

    When it comes to marketing your physical therapy clinic, most of the commentary out there has to do with referrals from physicians. This is no doubt a key to creating a successful practice, but there is another base of referrals that is equally as crucial to nurture. I am talking about referrals that come directly from your existing patient base. Word of mouth referrals are the most powerful.Having your services recommended is the best way to establish …

  • articleJan 27, 2012 | 3 min. read

    Are Physical Therapists Really in Sales?

    I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard . - Estée Lauder Let’s talk about your business. If you’re a private practice owner, you know how important is to get paid by the insurance companies in order  to keep the lights on. You didn’t start this practice just to make money, though. If you’re like most private practice owners, you started …

  • webinarAug 30, 2011

    Social Media and Your Clinic

    Have you ever wondered how you could better engage your community or possibly add value to your practice by using Social Media? This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and WebPT Expert Michael Manheimer joined by special guests Casey Kirkes PT, DPT, NSCA-CPT and Dale Boren Jr. PT, MPT, OCS of Physical Therapy Central. Webinar attendees will learn: Is Facebook, LinkedIn, or Twitter right for my clinic? How do I set up my …


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