• webinarSep 27, 2012

    Marketing the PT Profession

    You’ve learned all about marketing your clinic; now it’s time to talk about marketing the rehab therapy profession. In this webinar, we go far beyond business cards and email marketing. Here, we dive into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and Marketing Manager Michael Manheimer.

  • articleSep 27, 2012 | 1 min. read

    Marketing the PT Profession Webinar Recap

    Today's blog post comes from copywriters Charlotte Bohnett and Erica Cohen.    On Tuesday, WebPT hosted a webinar on how to market the PT profession—and why it’s so important. Together Co-founder Heidi Jannenga and Marketing Manager Mike Manheimer tackled topics far beyond business cards and email marketing. They dove into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. Here are some of their marketing action items: Increase referrals …

  • articleSep 25, 2012 | 4 min. read

    Increase Referrals Through Relationship Marketing

    Today's blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Referrals = new business. And who doesn’t want a little more of that? But the key to boosting referrals isn’t throwing advertising dollars around. It’s about building lasting relationships, both with your patients and community physicians. And how do you do that? Position yourself as an expert, an educator, and most importantly, a person. In short, demonstrate your (and your profession’s) worth. Be Valuable Think …

  • articleSep 20, 2012 | 7 min. read

    Flex Your Media Buying Muscle!

    Today’s blog post comes from WebPT Media Buyer Lyndzie Phillips, Marketing Manager Mike Manheimer, and Copywriters Charlotte Bohnett and Erica Cohen. Woot! Team effort! In honor of this month’s marketing the PT profession theme, we thought we’d share with you our tips for flexing your media buying muscle—everyone has one, after all. Think of media as any channel you can use to get your message in front of your audience. So, when buying media, traditional will consist …

  • articleSep 14, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 4

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 13, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 3

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 12, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 2

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’re discussing four ways to use social media beyond the standard and instead, use …

  • articleSep 11, 2012 | 3 min. read

    Beyond the Standard: Social Media Tips for Marketing the PT Profession, Part 1

    Today’s blog post comes from WebPT copywriters Charlotte Bohnett and Erica Cohen. Like us! Follow us! Nowadays most clinics have a Facebook and/or a Twitter. With everyone vying for customers’ attention on their newsfeeds, how do you stand out? How do you make your posts, tweets, and page more than just standard business promotion? Let’s talk about impact, emotion, and education. This week, we’ll discuss four ways to use social media beyond the standard and instead, use …

  • articleJul 2, 2012 | 6 min. read

    Social Media: A Valuable Health Resource for Patients

    Think about how many find their, say, dentist, dermatologist, or even physiotherapist—probably word of mouth via a friend or family. Of course, nowadays word of mouth is less from the mouth and more from a tweet or Facebook status update. In a post on Merge , Adam Landrum discusses a PwC study entitled “Social Media ‘Likes’ Healthcare,” which shows that social media influences patients’ decisions about selecting health providers. Patients are increasingly using information from social media …

  • articleApr 16, 2012 | 3 min. read

    How To Build Profitable Relationships and Grow Your Practice

    Our contributing blogger today is WebPT Member,  Jack Sparacio, MSPT, COMT, CFMT . He is also the Owner and President of  Sparacio Physical Therapy P.C.  in New York. We're excited to have Jack sharing his expertise. Thanks Jack! PEOPLE DO BUSINESS WITH PEOPLE THEY KNOW! This is universally accepted as one of the golden rules of marketing. If you want your clinic and/or company to grow, you need to develop relationships with people (especially physicians).  So, the million …

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