• articleJun 19, 2013 | 4 min. read

    5 Tips for Creating an Inviting Reception Area in Your Clinic

    Your mother always told you not to judge a book by its cover, but in the world of small business, first impressions are crucial. Regardless of the type of practice you own, a patient’s opinion of your business begins the moment he or she walks through the front door. (For tips on getting more patients through the door in the first place, be sure to download our free marketing e-book .) The more welcoming the space, the …

  • articleJun 18, 2013 | 3 min. read

    Building and Strengthening Relationships with Physicians

    While rehab therapists continue to make gains in autonomy and direct access, we cannot forget about referrals. Often, referrals serve as the lifeblood of therapy practices, and the best way to ensure referrals—besides providing exceptional care—is to maintain strong relationships with physicians. With that in mind, here are five tips for improving the therapist-physician relationship to garner more referrals. 1.) Simplify the referral process. It’ll save them time and earn you respect. Here are some tips: Make …

  • articleJun 6, 2013 | 3 min. read

    Enlisting Brand Evangelists for Your Practice and the Profession

    One of the most frequently discussed topics in the realm of rehab therapy (PT, OT, and SLP) is brand awareness. When the general public thinks “back pain,” they most commonly think “chiropractor” for the solution. How can we achieve such instant associations in the general public for physical therapy? We need to educate the masses on what PT is and how it benefits everyone. Your patients can help with this endeavor. How? Through brand evangelism. In The …

  • articleApr 24, 2013 | 4 min. read

    Marketing Your Green Rehab Therapy Practice

    You’ve taken steps to go green within your clinic . Now it’s time to let your community know all the good you’ve done—not just to gain additional customers, but also to encourage other businesses in your community to follow suit. Here are five steps to marketing your green efforts. 1.) Know your audience. According to an Entrepreneur article , Matt Villano explains that “marketing your business as green is a great idea—provided your customers are into that …

  • articleJan 29, 2013 | 5 min. read

    How to Get Started in Blogging

    According to Hat Trick Associates , as of 2010, there were about 450 million active English language blogs. And in Blog Rules , Nancy Flynn explains that in 2006 a new blog entered the blogosphere every second. Even before Facebook and Twitter, businesses were using blogs as a way to have instant, two-way communication with customers and prospects online. So, why wouldn’t rehab therapists blog? It’s a great way to educate the community, give your practice personality, …

  • articleJan 28, 2013 | 2 min. read

    How to Get Your Phone to Ring off the Hook with New Patients

    Today's blog post comes from Jack Sparacio , MSPT, COMT, CFMT, and owner of PT Marketing Consultants and Sparacio Physical Therapy . Follow him on Twitter at @SparacioPT. > You could wait for the phone to just magically start ringing—or you could start thinking like an entrepreneur! In his bestselling, must-read book The E-myth Revisited , author Michael Gerber draws the distinction between "working in your business" and "working on your business.” While this might sound like …

  • articleJan 17, 2013 | 5 min. read

    Achieving Patient Satisfaction in Physical Therapy

    Today’s blog post comes from  Ann Wendel ,  PT . Ann is the owner of  PranaPT , a member of WebPT, and an active social media participant (@PranaPT). Thanks, Ann! In today’s market, where patients have greater access to information and higher expectations for the quality of care they receive, the issue of patient satisfaction has received a great deal of attention. When you hear the words “patient satisfaction,” what images come to mind? Do you view …

  • articleJan 15, 2013 | 5 min. read

    Crafting a Meaningful Elevator Pitch

    Last week Selena Horner ( @SnippetPhysTher ) shared a Fast Company article on Twitter entitled “ The Problem With Your Elevator Pitch—And How To Fix It. ” The point of said article is obvious, but that’s not what caught Selena’s eye. It was the example the author uses of a bad elevator pitch: “I help busy professionals live pain-free lives so that they can get back to work.” In addition to this being a vague and fairly …

  • How to Choose the Right Social Media Platform for Your Rehab Therapy Practice Image

    articleJan 9, 2013 | 4 min. read

    How to Choose the Right Social Media Platform for Your Rehab Therapy Practice

    Between Google+, Facebook, Twitter, LinkedIn, Foursquare, Pinterest, Instagram, and whatever other cool, new social network just launched a minute ago, there are plenty of platforms for you to choose from. But which platform is right for you and your practice? Social media is a conversation—not an ad—platform, so it’s not necessary (or advantageous) to suddenly arrive on the social scene with as many profiles as you can create. It’s much more important to select the platforms that …

  • webinarSep 27, 2012

    Marketing the PT Profession

    You’ve learned all about marketing your clinic; now it’s time to talk about marketing the rehab therapy profession. In this webinar, we go far beyond business cards and email marketing. Here, we dive into ways you can influence how your patients, the public, and fellow medical professionals perceive the PT industry. This webinar was hosted by WebPT Co-Founder Heidi Jannenga PT, MPT, ATC/L and Marketing Manager Michael Manheimer.

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