• articleSep 10, 2013 | 6 min. read

    How to Create a Marketing Plan for Your Practice

    As a clinic owner, director, or manager, you know that marketing―both to consumers and referrers―is crucial to your business’s success. And as with any new endeavor, it’s good to have a plan. As Joanna L. Krotz at Microsoft Business explains, “a marketing plan gives you a roadmap that can drive action and point the way.” Beyond that, a marketing plan can help: Define your audience and identify key prospects. Evaluate and compare your business’s data against your …

  • articleSep 6, 2013 | 4 min. read

    Five Best Practices for Referral Marketing

    This month, we’re talking a lot about marketing rehab therapy to consumers. And while that’s an important piece of the marketing puzzle—especially in a world dominated by search engines and social media—we’d be remiss to skip over another key method of generating more business for your practice: referral marketing. To significantly boost the number of referrals you receive, you’ve got to be proactive. So, here’s a rundown of some referral marketing best practices to help drive more …

  • articleSep 4, 2013 | 4 min. read

    Four Metrics Critical to Your Blog

    So you’ve started blogging , and that’s fantastic. It’s a great way to get your message out to the masses—whether it be how fantastic your services are, the latest in industry developments, or preferably, a well-balanced mix of both. But just like everything else in your business, it’s important to track your return on investment so you know just how much time you should be devoting to researching, writing, and responding. Now, there’s a ton of super …

  • articleSep 3, 2013 | 3 min. read

    Founder Letter: Marketing to the Consumer

    When it comes to marketing your rehab therapy practice, the old school of thought is that to get more patients, you’ve got to get more referrals—and that means appealing only to physicians. Well, as the saying goes, “Out with the old, and in with the new!” As you’re probably—hopefully—aware, the rehab therapy industry is changing. Direct access to therapy services is rapidly shifting from being the exception to being the rule. This not only augments rehab therapists’ …

  • articleAug 29, 2013 | 4 min. read

    Empathy as Innovation

    Today’s blog post comes from  Ann Wendel , PT . Ann is the owner of  PranaPT , a member of WebPT, and an active Tweeter ( @PranaPT ). Thanks, Ann! The theme for this month on the WebPT blog is innovation, and they’ve been highlighting new ideas for business, technology, products, and marketing. As I thought about innovative concepts in physical therapy, I was brought back to an old concept: empathy. Empathy has been defined as the …

  • articleAug 27, 2013 | 3 min. read

    Innovation in Healthcare Marketing: Content

    When folks talk about marketing innovation in the healthcare space, they predominantly focus on mHealth or digital health. In short,  they talk apps . However, all the hullabaloo over smartphone apps and gamifying health and wellness has given way to another healthcare marketing tactic that’s just as innovative. I’m talking about content marketing. What is content marketing? According to the Content Marketing Institute, “content marketing is a marketing technique of creating and distributing relevant and valuable content …

  • articleAug 15, 2013 | 4 min. read

    Two Quick Tips for Facebook Success

    Facebook. If you’re like me, you’ve deactivated your account more than once, only to return to the one place where everyone seems to be and where everything seems to happen. I checked out some of the most recent Facebook stats today, and the numbers are truly staggering—699 million daily active users, 76% of whom log in at least once every day and spend an average of 8.3 hours on Facebook per month (20 minutes per visit). So …

  • articleAug 13, 2013 | 3 min. read

    What Email Marketing Service is Right for Your Practice?

    Matt is WebPT’s email marketing specialist. His monthly column covers all things email marketing and how it can help your clinic. Picking the right email marketing service is a bit like buying a car. Some are going to look great on the outside, but pop the hood and you’ll find a mess. And sometimes going with the older model is the smart decision, instead of getting that brand new, foreign sports car. The only way to know …

  • articleJul 17, 2013 | 4 min. read

    About Engagement on Social Media

      Mak Kats is our Social Media & Community Manager. When he’s not tweeting or facebooking on behalf of WebPT, he stays busy keeping up with the latest trends in social media marketing. You can reach him at  mark.kats@webpt.com  or find him on  LinkedIn . You don't get engagement by simply blasting an open-ended question across all your social channels or posting it in dozens of online forums and LinkedIn groups. I promise, nothing you will do is …

  • webinarJul 5, 2013

    Small Business Best Practices

    In June, we hosted a webinar focused on small business best practices. Focused on helping PT, OT, and SLP business owners and employees, this session offered a slew of advice on being successful in business, including how to: reduce patient no-shows hire and retain top talent build and strengthen relationships with physicians create a business plan

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