• Living and Breathing Company Culture on Social Image

    articleJan 30, 2014 | 4 min. read

    Living and Breathing Company Culture on Social

    When it comes to company culture, there may be no better way to see what a brand is all about than to check out its social media sites. Sure,  establishing a company’s core values  is (for the most part) an internal initiative, but as Brooke pointed out in a  post earlier this month , your company culture is essentially the personality of your brand. And whether you intend to or not, your personality will shine through in …

  • How to Showcase Your Company Culture Externally Image

    articleJan 22, 2014 | 4 min. read

    How to Showcase Your Company Culture Externally

    The main purpose of establishing a strong company culture is to get everyone in your business on the same page when it comes to core values. So, on the surface, “company culture” might seem like a strictly internal initiative. But if you think about it, your company culture is basically your practice’s personality—the thing that sets you apart from all the other rehab therapy clinics out there. And because—according to this Bureau of Labor Statistics report —the …

  • articleSep 30, 2013 | 5 min. read

    Are You Cultivating the Warm Fuzzies in Your Practice? ’Cause You Should Be.

      This month, we’ve covered many of the ways your clinic can start and continue to add value to your patients’ lives—beyond providing exceptional care —thus encouraging return business and word-of-mouth referrals. But what we haven’t talked about yet are the emotions that go along with this value—the “warm fuzzies,” as we like to call them. After all, people don’t make rational buying decisions—ever. None of us do. Instead, we use our emotions. (Just ask this psychologist …

  • webinarSep 25, 2013

    The Basics of Marketing and Social Media

    In September, we hosted a webinar focused on the basics of marketing and social media. This session covered the importance of marketing in generating new business and explained how to: Get started with Twitter, LinkedIn, and Facebook Develop your clinic’s online brand Use different platforms and resources to market directly to consumers Create a marketing plan for your practice

  • articleSep 25, 2013 | 4 min. read

    Using Pinterest for Your Practice

    We’ve covered a great deal about social media here on the WebPT blog—from Facebook and Twitter to LinkedIn and Yelp. Perhaps, though, your practice already has these incredibly common and popular platforms down pat; maybe you’re looking for a different way to reach your audience online or help yourself grow as a professional. Here’s an answer that satisfies all of these criteria: Pinterest . What is Pinterest? Pinterest is a tool that people use to organize whatever …

  • articleSep 24, 2013 | 4 min. read

    Social Media Etiquette

    Social media has been around for a while, but corporate presence on such platforms is still relatively new and continually evolving. As such, companies still have plenty of lessons to learn. We’ve all seen the news articles about brands committing major faux paus online, and sadly, these companies could have avoided most, if not all, of these blunders. It’s not too late for you, though. Here is a wealth of social media etiquette advice that I amassed …

  • 5 Ways to Market Your Physical Therapy Clinic Offline Image

    articleSep 19, 2013 | 4 min. read

    5 Ways to Market Your Physical Therapy Clinic Offline

    We’ve dealt out quite a bit of marketing advice this month—most of it related in some way to the World Wide Web. But while a modern marketing plan pretty much requires that you incorporate things like websites, social media pages, and email campaigns, there is still plenty you can do offline to widen your marketing reach and complement your online efforts. (For online marketing tips, be sure to download our  free e-book, Modern Marketing Decoded: A Guide …

  • articleSep 15, 2013 | 4 min. read

    Use Promotional Products to Grow your Business and Boost Referrals

    Today's blog post comes from Tom Killingsworth, owner of Hadley Promotions in Phoenix, Arizona. Visit him on LinkedIn , or email him questions at  tom@hadleypromotions.com . Thanks, Tom! Rehab therapists should continually market their services to stay top-of-mind with current and potential customers as well as referring physicians. One way to do so is through promotional marketing. As the owner of a company that provides imprinted products and branded merchandise and apparel (with many customers who are …

  • articleSep 13, 2013 | 7 min. read

    6 Common Rehab Therapy Marketing Pitfalls and How to Avoid Them

    So, you’ve got a marketing plan , you’ve honed your content-creation skills , and you’re ready to get down to business—or, to be more accurate, you’re ready to get down to marketing your business. As with any new endeavor, you’ll probably experience a few bumps along the road to building a successful marketing campaign—and that’s okay. After all, some of the world’s best innovations came about through trial and error. But while mistakes often present you with …

  • articleSep 11, 2013 | 4 min. read

    5 Ways to Improve Your LinkedIn Profile

    When it comes to social media best practices, there are multiple platforms—and countless strategies and tactics—to consider. But before we get into the more advanced tips and tricks, let’s make sure we have a few very important basics covered. Here are the five things you should check out and potentially update on your LinkedIn profile: 1. Profile Picture Your profile picture is the first thing people see when they visit your LinkedIn page, and it appears alongside …

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