relationship marketing Archives | Page 2 of 7 | WebPT

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The PT’s Guide to Increasing Physician Referrals

With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.

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4 Ways to Market Your PT Clinic’s Culture

Why do patients drop out of therapy? As we explain in this WebPT Blog post, it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians, there’s no guarantee that every patient they send you will be a good fit for your services.

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The PT’s Guide to Building Better Referral Relationships

We’re big fans of patient-centered marketing—especially now that all 50 states have direct access laws that allow PTs to, at minimum, evaluate patients without a referral. But that doesn’t mean you should rely entirely on word-of-mouth to bring in new clients. After all, many states have limited direct access laws that prevent PTs from having full control over their patients’ medical journey—and many payers still require some degree of physician involvement in therapy care plans.

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The Golden Rules of Running a PT Clinic Blog

If you’ve ever wondered whether blogging is a worthwhile use of your time as a PT clinic owner, the answer is almost certainly “yes.” After all, creating a blog for your PT clinic has countless benefits. In addition to providing valuable information to your current, past, and future patients, a blog helps keep your website fresh and relevant—as opposed to looking like nothing more than a digital brochure for your clinic.

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10 Physical Therapy Marketing Metrics that Matter

There’s plenty of information out there on the topic of clinic metrics for physical therapists—a lot of which we’ve already written. But today, we wanted to take a slightly different approach to this incredibly important topic and dive deeper into the metrics you can use to to track the effectiveness of your marketing campaigns. After all, if you’re devoting resources to attracting new patients via digital or traditional marketing, you surely want to know which of your efforts are effective—and which aren’t.

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Founder Letter: 3 Ways to Become a Better PT, OT, or SLP in 2019

It’s official; we’ve closed out 2018 and are stepping into a brand-new year. While I don’t recommend saving up those important intentions and resolutions for the kick-off of a new year, it does represent a potent time to release the things that no longer serve us—and embrace more of what does. In the past, I’ve used this occasion to put out some predictions for the year to come—and I’ve done that again here—but right now,

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4 Ways to Involve Your PT Staff in Clinic Marketing

Unless you have a complete monopoly (or run an incredibly niche-based practice), word-of-mouth efforts generally won’t keep your clinic’s doors open. Marketing is an essential part of running a healthy PT clinic, and while many clinics keep a dedicated marketing specialist on staff, smaller clinics might not have the budget to do so. Luckily, there are plenty of ways to leverage existing clinical staff to help with marketing efforts—and they’ll get the chance to flex their creative muscles in the process!

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