Recently, we’ve focused a lot of our content on marketing to acquire new patients, whether that’s via physician referral or self-referral à la direct access. But, we’d be remiss not to talk about marketing to the patients who are currently in your care (i.e., retention marketing).
Getting your name out there doesn’t always require an Internet connection. Here are 10 unique ways you can market your practice offline.
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.
With some form of direct access now available in all 50 states, the physical therapy industry has come a long way in the quest to be able to reach patients first. As a result, PTs are now better able to own their role as primary care coordinators for patients with musculoskeletal conditions—and patients are benefiting from more conservative first-line interventions.
While you could go the generalist route, there’s something to be said for narrowing your focus and honing in on one physical therapy area of interest.
Why do patients drop out of therapy? As we explain in this WebPT Blog post, it can be for a number of reasons ranging from slow results to time constraints. But while the reasons may vary, most of them boil down to one thing: the patient just wasn’t right for physical therapy—at least not at your clinic. So, what’s a PT practitioner to do? After all, if you’re relying on referrals from physicians, there’s no guarantee that every patient they send you will be a good fit for your services.