The COVID-19 pandemic has been bad news for physician referral marketing and networking—and now, many PTs, OTs, and SLPs are wondering how the heck they’re supposed to build those relationships when they can’t simply drop in on their favorite referring providers. But here’s some good news: networking with physicians isn’t much different now than it was before the pandemic hit
In a way, telehealth is like the wild, wild west for rehab therapists. It’s totally new, relatively unexplored, and chock full of opportunity for patients and providers alike. That said, just because therapists are beginning to venture into the unknown, it doesn’t mean patients are ready to follow along.
They say wisdom comes through experience. And when it comes to physical therapy marketing, there’s no one wiser than the PTs who’ve struck out on their own and built successful businesses. If you’re just starting out on your physical therapy business journey, you probably wish you had some of that knowledge.
If you’re a PT, OT, or SLP in private practice, then there may be some love lost when it comes to referral marketing. After all, building and maintaining referral relationships with other providers can be time-consuming and—depending on your comfort level with referral marketing tools—less profitable than you might hope.
If you’re an outpatient PT, you need to have strong relationships with referring physicians—whether you like it or not. Creating solid relationships with MDs brings a lot of benefits to the table. For example, physicians can help you:
Getting your name out there doesn’t always require an Internet connection. Here are 10 unique ways you can market your practice offline.
In this post, we’re exploring the factors practice owners should consider as they’re creating their marketing plan—and budget.
Marketing to the wrong patients amounts to a lot of wasted time and money, so keep an eye out for these 10 red flags.