• Cutting Out the Middleman: How to Market Your Practice Directly to Employers Image

    articleJun 28, 2019 | 5 min. read

    Cutting Out the Middleman: How to Market Your Practice Directly to Employers

    Therapists have to fight for every dollar they earn, from finding new patients through referring physicians , to convincing patients to complete their entire plan of care (even in the face of some scary-looking copays). Clinics are already challenged to stay profitable amid falling reimbursements —and the dance with middlemen payers isn’t making things any easier. Whether they mean to or not, payers use some fancy footwork to get between you and your patients via high copays …

  • 5 Legal Pitfalls in PT Marketing (and How to Avoid Them) Image

    articleJun 21, 2019 | 8 min. read

    5 Legal Pitfalls in PT Marketing (and How to Avoid Them)

    Every company wants to find the perfect marketing strategy—and many are testing out new gambits each and every day to try to lock down their piece of the market. But sometimes new, untested marketing strategies can take a turn for the worse , and the organization can catch some flak. But in health care, bad marketing can do a lot more than give your brand a bad rap, because some strategies are not only totally out of …

  • The State of Rehab Therapy in 2019 Image

    downloadJun 17, 2019

    The State of Rehab Therapy in 2019

    Each year, we survey thousands of rehab therapy professionals on the metrics, strategies, and complicating factors that influence success in the current healthcare market. In 2019, we received more than 6,000 responses from individuals in a variety of settings, specialties, and geographic regions—and we’ve compiled all that data into the single most comprehensive annual report on the state of the rehab therapy industry.  This report features insights on everything from demographics and financial metrics to regulatory challenges …

  • 13 Physical Therapy Instagram Accounts You Should Follow Image

    articleMay 23, 2019 | 6 min. read

    13 Physical Therapy Instagram Accounts You Should Follow

    Do you consistently feel underwhelmed when you scroll through Instagram? Maybe your daily foray through your feed is getting a bit repetitive. (There are an awful lot of people who like to take pictures of their food.) Or, maybe you’re just finding yourself a little short-handed on scrollable content. Either way, it may be time to spice up your Insta experience with some inspirational (and sometimes educational) physio goodness by following some of these top physical therapy …

  • How to Market Yourself as a Top PT Job Candidate Image

    articleMay 21, 2019 | 14 min. read

    How to Market Yourself as a Top PT Job Candidate

    Spring is here, which means hundreds of  #FreshPTs  are descending on the job market in pursuit of  the perfect job . It’s an exciting time for employers looking to expand their teams—but when you’re a new grad vying for that perfect job, especially without much experience, the competition can feel intimidating. Even if you’ve been out of school for years, certain jobs simply attract scores of applicants, which can shake the confidence of even the most experienced …

  • The Profitable PT: 5 Simple Strategies for Private Practice Success Image

    downloadApr 25, 2019

    The Profitable PT: 5 Simple Strategies for Private Practice Success

    So, you’ve opened your very own private practice—congratulations! Opening a PT practice is no easy feat, and you’ve dedicated long days and sleepless nights to getting your fledgling business off the ground. But the work doesn’t stop once you have a steady stream of patients—and if you want to see your practice not only grow, but also thrive, then it’s time to tend to the roots of your most crucial business processes. We gathered firsthand business advice …

  • 6 Stress Reduction Tips for PTs, OTs, and SLPs Image

    articleApr 12, 2019 | 6 min. read

    6 Stress Reduction Tips for PTs, OTs, and SLPs

    When you work as a rehab therapist, no two days are the same. And while that can be exciting (who enjoys monotony?), it can also create a lot of stress. Add in the fact that you’re working with patients who may be frustrated, in pain, or just generally grumpy, and you’ve got a whole lot to handle day-in and day-out. This holds especially true if you’re feeling overworked and under-supported, which can often happen in a busy …

  • 4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions) Image

    articleMar 11, 2019 | 23 min. read

    4 Things We Must Do to Save PT From Certain Death (as Told at the 2019 Graham Sessions)

    In one of the last talks at the 2019 Graham Sessions, a young physical therapist boldly stated that in focusing solely on survival, we are actually killing the PT profession. We are clinging to a reactive—rather than proactive—mode of operation, and in doing so, we are surrendering the millions of patients we could be helping to other, less-skilled professionals. And that means we are failing them. In essence, we are standing idle, content with the status quo …

  • 6 Books Every PT Should Read Image

    articleJan 18, 2019 | 5 min. read

    6 Books Every PT Should Read

    Everyone needs some personal time to thrive in life—whether that time is dedicated to adventuring in the great outdoors, meditating and decompressing mentally, or hunkering down and reading a good book. But sometimes it can feel difficult to justify taking a break—especially when life is flying by at breakneck speeds. So, I’m giving you a reason to take some time out—and take a load off your feet—by providing a list of the best physical therapy books that …

  • The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews Image

    articleJan 9, 2019 | 12 min. read

    The Unconventional Metrics You Should be Using in Rehab Therapy Performance Reviews

    Physical therapy is in a strange place right now. Burnout is rampant , the cost of education is higher than ever, and pay is stagnating at best. Talented therapists have resorted to jumping from job to job in search of an elusive salary bump. Clearly, something is broken in our current system. When experienced PTs are making less than brand-new grads because they can never seem to land a pay raise, there’s something very wrong with the …

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